Fashion

D-CONSTRUCTED DENIM PROJECT (DDP)

"I wanted a name that explains the process behind the making of the jacket. With elements like raw edges, distressing, bleaching, hand painting, hanging zips wi...

AIRMAX  DAY: 26/03

Words by Azola Mona  The 26th Of March marks one of the most important and biggest days on Nike’s annual calendar, international Air Max Day. From Frank Rudy’s...

adidas Originals #EQT

  An open invitation went out from Adidas to South African’s born in the 90’s for an inclusive casting call utilising a mobile street studio at location...

Creative of The Month: Lethabo Boogy Maboi

Words by Azola Mona Dynamite in a small package doesn't even begin to describe radio and TV presenter and now celebrated stylist to your fave's fave, Lethabo "...

SA’s Best Menswear Designers 

Words by Kendra Hunsley In a world where eurocentrism dominates and filters through fashion, design and the arts at large, it is both paramount and necessary...

5 Creative Directors Killing It

Words by Kendra Hunsley  It takes a special kind of person to steer the narrative of a fashion brand. From formulating design concepts across all spectrums to ...

10 Hottest Streetwear Trends Right Now

Words by Azola Mona If you didn't already know streetwear had taken over the fashion industry, the Louis Vuitton collaboration with Supreme was the proverbial ...

Store of the Month: Shelflife Johannesburg

Words by Azola Mona Founded on graffiti and street art in 2006 the natively Cape Townian, Shelflife was the first streetwear store in Africa. To date, the reta...

Big Sean Announced as PUMA Ambassador

Global Sports Brand PUMA has partnered with cultural influencer, Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator...

Fenty x Puma A/W17

School Rules at FENTY University where Varsity Sport Meets High Fashion Last night, in front of the global fashion community, FENTY Creative Director Rihanna a...