Features – Fashion (stop using)

Big Sean Announced as PUMA Ambassador

Global Sports Brand PUMA has partnered with cultural influencer, Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator...

Fenty x Puma A/W17

School Rules at FENTY University where Varsity Sport Meets High Fashion Last night, in front of the global fashion community, FENTY Creative Director Rihanna a...

The Rise of Virgil Abloh

Words by Kendra Hunsley   The insurgency taking place within the fashion industry is one that cannot be ignored and has the entire industry in hysteria. There’...

Lootlove x Footwork Collab

FOOTWORK has been in South Africa for a number of years and the hard work is starting to show. With having great followership through the great collaborations w...

10 Most Iconic Jordan’s

Words by Lesedi Baipone “I thought Jordan’s and a gold chain was living it up” – Nas / Street dreams Today’s athletes are not just athletes but are part celeb...

Riky Rick’s Style Evolution

Wordy by Kendra Hunsley  A reposition is brewing in the way Hip Hop artists present themselves, both locally and internationally. Evidently, baggy jeans and th...

adidas Originals – NMD Monochrome Pack

adidas Originals brings full color-blocking to the NMD model, opening up a world of color possibilities for its groundbreaking BOOST runner silhouette. T...

TRNSD Drops New Lookbook

TRNSD (pronounced Trendscend) is a South African streetwear label that is concept driven. They focus on the detail, texture and fit of each garment which are pr...

SPRING/SUMMER 2017 TRENDS

Words By Kendra Hunsley  Spring/Summer 2017 runway shows saw an array of juxtaposed colours and silhouettes, creating a sense of rebellion towards the rules of...

Hip Hop & Luxury Brands

Words by Kendra Hunsley  For as long as we can remember, luxury brands have been a formidable force within hip hop culture. For years, rappers have referenced ...