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Elon Musk (yes, Elon Musk) has a new track out

He’s a tech billionaire by day and a recording artist by night. Oh, you didn’t know that Elon Musk releases music? Let us introduce you to “Don’t Doubt ur Vibe,” the 48 year old CEO of Tesla’s latest track. The artwork features Tesla’s latest model, the Cybertruck, and Musk goes by the moniker E “D” […]

Ebro in South Africa

Apple Music’s Global Editorial Head of Hip Hop and R&B, Ebro Darden, a longtime champion of music and artists emerging from across Africa, recently visited South Africa as part of his ongoing exploration of the continent. During his visit, he spent time with some of the nation’s most gifted young artists in Johannesburg and Cape […]

The New Wave’s new normal

In its evolution, hip hop’s newer entrants are taking the genre in a different direction. Misa Narrates defines and interrogates the “New Wave” in 2020. South Africa’s hip hop community has grown in numbers over the past five years. This flood of newcomers genre-bend with ease, and wear a lofty, devil-may-care attitude towards the dysfunctional […]

Bubbling Under: Roy August

We wouldn’t be The Plug if we didn’t plug you, right? This month, we’re relaunching our Bubbling Under feature where we plug you to up and coming artists in SA that you should be taking note of. We kick it off with Roy August. Formerly known as Roy Charamba, this 20 year old has been […]

The NBA and Apple Music launch BASE:LINE

Apple Music and the National Basketball Association (NBA), together with UnitedMasters, are excited to premiere BASE:LINE, a new Apple Music independent music playlist committed to searching the earth for the best new hip hop artists.  Throughout the history of the NBA, hip hop has been synonymous with the league’s culture. The teams, players and fans have […]

[VIDEO] Nadia Nakai Drops ‘More Drugs’ Video

Nadia Nakai has released the video for the second single off her album, Nadia Naked. Featuring Tshego, she explained her issues getting “More Drugs” playlisted on radio in a recent Twitter post. Taking the opportunity to be more explicit with the video, Studio Space Pictures delivered an incredibly shot piece. Along the veins of Kanye […]

Mac Miller’s posthumous album, Circles, has been released

On January 8th, Mac Miller’s family released a statement on the artist’s Instagram page on the release of his final album, Circles. Giving detail on the circumstances surrounding the posthumous album, the release comes not long after the anniversary of the rapper’s death. January 17 has arrived, and with it the album. You can find […]

uSanele’s uMvelase

uSanele has released the follow up to his January 2019 project, Gangular. uMvelase, as described by him, is “a message to self (from higher self or spirit) to return home—Buyela ekhaya as the last track title suggests, or rather to remember who we are and where we come from.” “This project is in honour of […]

Black to the Future’s State Theatre Rendezvous

A strictly hip hop event is set to light up the South African State Theatre’s Rendezvous on Thursday, 30 January 2020. The show is centered around bringing the culture together, particularly celebrating the old school as well as the leaders of new school of hip hop. Hosted in collaboration with the State Theatre, Mphankomo Creatives […]

Touchline drops “19 Flow”

The winner of the People’s Choice Award for the Verse of the Year is closing out 2019 with another project. Dropping “18 Flow” last year, he’s making a habit of feeding the streets as we end off the year. Check out 19 Flow here https://ffm.to/19flow

The SA Hip Hop Museum honours inductees at the Hennessy Wall of Fame

Osmic Menoe has added to his already considerable contribution to SA’s hip hop culture by founding the first ever SA Hip Hop Museum. While the museum will only be opened to the public in 2020, he’s partnered with Hennessy for the Wall of Fame; a tribute to those who have laid the foundations for the […]