Adidas Originals

Adidas x Ji Won Choi

In the second chapter of their ongoing collaboration, adidas Originals and New York-based designer Ji Won Choi release their graphic apparel collection this mo...

adidas Originals Launches EQT BASK ADV

EVERYTHING THAT IS ESSENTIAL. NOTHING THAT IS NOT. This season, adidas Originals presents an EQT sneaker release translating the iconic ‘90s line’s distinctive...

adidas Originals Launches SA adicolor Campaign

adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognisable symbol of sports and street...

DJ Lag Interview

Words by Caron Williams Photography by Max Mogale Creative Direction by Mzo Gcwabe Location AREA3 CPT Clothing by adidas There's something romantic about t...

AREA3 CPT x White Mountaineering Lookbook

adidas Originals and Japanese menswear label, White Mountaineering, have teamed up for an incredible collaboration. Originals by White Mountaineering is describ...

adidas Originals | AREA CPT ‘17 Wrap Party

adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for lo...