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Event Review: Genesis All Black

Words by Azola Mona Pegged as Johannesburg’s premium urban and bass music festival, Genesis All Black returned this year with a Black Canvas theme that was centred on self-expression. Driven by the eclectic vibrancy that their target market exudes, Ten Media Group’s event component UNTIL UNTIL invited the youth to come live out “Your Rules, […]

The Rise of Family Tree Records

Words by Mercia Tucker Images Jabu King In 2017, Family Tree Records has grown to become a household name in hip hop circles.  The opus of its CEO, Cassper Nyovest, the label was started in 2014, when he was only 24, and has been prolific in its growth.  In the years since its conception, it […]

Maftown’s Impact on SA Hip Hop

Words by Mercia Tucker   Mafikeng is home to some of South Africa’s most talented and celebrated artists.  When considering the cultural capital of South African music and entertainment spaces in the 90s, however, Maftown hardly came to mind. Kwaito took the urban youth by storm as the centre of a cultural revolution that validated a […]

SA Hip Hop Brand Kings

Words by Mercia Tucker  “The Superstar shoe was dead. The shoe was dead. And Run-D.M.C. singlehandedly brought that shoe back” said Angelo Anastasio, Marketing Director for Adidas 1984-1991. It was Russell Simmons’ idea for the group to record a track about My Adidas, but it was Lyor Cohen’s business acumen that had them pitch a […]

Cassper Did That

Artistry seeks out greatness like a moth does a flame. One of the true marks of great artistry is the crafting of exceptional live performances that not only endear yourself to your audience but sets you apart from your contemporaries. With Fill up Orlando Stadium, Cassper Nyovest has done just this. There’s a psychological investment […]