Successful Local Brand and Artist Partnerships
Words by Sanele Mawisa Marketing as a method to effect sales has been around since time immemorial. In Economics you learn about demand and supply and the value chain. The last decade has seen the meteoric rise of two forms of marketing – digital marketing and influencer marketing. Utilizing the two in conjunction has been […]
10 Business Lessons I have Learned from Diddy: Part II
Words by Nick Kaoma This is Part 2 of the piece on Sean “Diddy” Combs. You can read Part 1 here. Here are a few more business lessons that I have learned from the Bad Boy Founder. Build a Lifestyle (and sell it) Diddy began to craft a larger than life persona as soon as […]