South African creatives light up adidas Originals campaign
South African creatives who have played integral roles at the forefront of culture are the the faces lit up by adidas’ new Originals campaign. This comes following the successful global launch of “We Gave the World an Original. You Gave Us a Thousand Back,” which celebrates three adidas original silhouettes. To highlight the three original […]
MsCosmo drops “Baningi” featuring Sho Madjozi, Dee Koala, and Nelisiwe Sibiya
MsCosmo has dropped a powerhouse of an anthem for Women’s Month titled “Baningi”. She features Sho Madjozi, Dee Koala and Nelisiwe Sibiya on the track as well, continuing her tradition of well curated collaborations on her singles. Of the track, she says, “I’ve always wanted to make a proudly South African song and the combination […]
The New Wave’s new normal
In its evolution, hip hop’s newer entrants are taking the genre in a different direction. Misa Narrates defines and interrogates the “New Wave” in 2020. South Africa’s hip hop community has grown in numbers over the past five years. This flood of newcomers genre-bend with ease, and wear a lofty, devil-may-care attitude towards the dysfunctional […]
The Plug x Castle Lite present: 100 Most Influential People in Urban Culture
“There’s no argument. I am a hundred percent the reason why hip hop is drenched.” Part of his Utatakho Remix verse that shook up the fourth quarter of 2019, Riky Rick stakes his claim on the game boldly with that bar. Hubris is almost a cornerstone of hip hop, but who really got the block […]
5 Women In SA’s Urban Music Scene You Have To Hear
Hip-Hop was born out of struggle and the desire to tell a more relatable story than what existed in American pop culture in the 1970s and 1980s. In the South African context, hip-hop was not nearly as recognized as the soundscapes we associated with pop, traditional or any other genre of music. However, today, South […]