Search
Close this search box.

Lootlove x Footwork Collab

FOOTWORK has been in South Africa for a number of years and the hard work is starting to show. With having great followership through the great collaborations with SA’s most recognized female media personalities like Amanda Du Pout, and now Luthando Shosha. With FOOTWORK going from strength to strength, the company has looked to unite […]

10 Most Iconic Jordan’s

Words by Lesedi Baipone “I thought Jordan’s and a gold chain was living it up” – Nas / Street dreams Today’s athletes are not just athletes but are part celebrity and part business brands. Athletes are extremely marketable as they bring in big returns for businesses that investment in them. Endorsement deals have become highly important […]

Competition: Stay Fresh Saturday

One of South Africa’s biggest luxury urban events, Stay Fresh Saturday, is back with another exciting installment. Stay Fresh Saturday takes place on the 11th of March at Shimmy Beach Club and will feature the hottest musical talent in country, including Gemini Major, Frank Casino, DJ Capital, Aux Gawd, DJ Loyd, special acts TKZee and many […]

Riky Rick’s Style Evolution

A reposition is brewing in the way Hip Hop artists present themselves, both locally and internationally. Evidently, baggy jeans and the overall style synonymous with the notorious 2000s fashion era is slowly being placed on the back burner. Nowadays, rappers are cultivating a new identity; integrating classic street wear pieces with high end unconventional and […]

Da L.E.S – Larger than Life

Words by Mercia Tucker  It’s April 2016 and the VIP section of the Zone 6 venue in Soweto starts to fill up with the fashionably late. The precursory pouted pics posted, small talk starts to run thin amongst the invited guests in what seems like an almost dramatic wait for the North God Concert to […]

Top 10 Business Lessons I have Learned from Jay Z

Words by Nick Kaoma “More than a Hustler, I’m the Definition of it” Shawn Corey Carter is one of the most astute, charming and savvy men walking God’s green earth today. Everything Mr. Carter touches seems to turn into platinum. Like many millions of hip hop fans around the world I’m a huge fan of […]

AKA’s Marketing Strategy for Caiphus Song

Photography by @blaq_smith In the lead up to the release of his latest single, Caiphus Song, AKA conceptualized an impressive marketing strategy which resulted in an immense amount of media buzz. With what began as the perceived break-up between South African entertainment’s most revered power couple, AKA leveraged local media publication’s intense scrutiny and the public’s fascination of […]

SPRING/SUMMER 2017 TRENDS

Words By Kendra Hunsley  Spring/Summer 2017 runway shows saw an array of juxtaposed colours and silhouettes, creating a sense of rebellion towards the rules of fashion. Evidently throughout runway seasons, trend comebacks are not a new phenomenon. However, SS 2017 comebacks debuted with a twist. From wearing underwear as outerwear to unconventional spins to basic […]

Top 10 Urban Brands That Should Make a Comeback

Words by Mzo Gcwabe Nostalgia was first coined by Johannes Hofer in the 1680s as a diagnosis for the painful longing for “home” experienced by soldiers that spent an extended time out in the field. For many of us today nostalgia is less of a deep yarning to return home but a powerful need to […]

5 Classic SA Hip Hop Albums

Words by Mercia Tucker Classic, adjective \ˈkla-sik\; judged over a period of time to be of the highest quality and outstanding of its kind. In the musical spectrum there are many interpretations to this definition, some arbitrary and others rational and reasoned. The two qualifying criteria, however, have to be longevity and artistic brilliance. Forget […]

Feature: Until Until

Words by Caron Williams Great movements are marked by an incredible vision. They offer a sense of community, an identity and an ethos that resonates profoundly with a set group of people. They fundamentally mold and shift culture, and ultimately propel the culture as a whole to new heights.  A South African movement which has […]

Hip Hop & Luxury Brands

Words by Kendra Hunsley  For as long as we can remember, luxury brands have been a formidable force within hip hop culture. For years, rappers have referenced numerous luxury brands within their music. These brands represent a sense of aspiration and what one is able to acquire once they’ve “made it”. Although that still rings […]