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February 7, 2017

SA Hip Hop Brand Kings

Words by Mercia Tucker  “The Superstar shoe was dead. The shoe was dead. And Run-D.M.C. singlehandedly brought that shoe back” said Angelo Anastasio, Marketing Director for […]
February 2, 2017

Can a SA rapper break into the American market?

Words by Mercia Tucker New York is to hip hop what Mecca is to Islam. The city has cultural significance that birthed and evolved the genre, […]
January 12, 2017

Sneaker Drops of the Month

Words by Lesedi Baipone 2016 was a good year for sneakers and street culture as a whole. Big brands jumped onto bloggers and influencers, more females and […]
January 9, 2017

Separating the artist from their art

Words by Mercia Tucker “Can you separate an artist from their art?” is an old question but is still a relevant one. That there exists in […]
January 4, 2017

Interview: A-Reece

Words By Mercia Tucker You can probably remember the first time that Lehlogonolo Mataboge made you go “Whoa! This kid can rap!” You can probably remember […]