The Plug 100: Most Influential People in SA Urban Culture
The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]
adidas Elevated the Creative Landscape in SA
2017 has served as a cultural highlight for the game. Amongst the highlights this year has been how adidas has elevated the creative landscape in South Africa. From fire collections, collaborations with emerging creative forces such as The Plug Mag and Jamal Nxedlana of The Bubblegum Club, creating a game changing creative platform such as […]
AREA3 CPT x White Mountaineering Lookbook
adidas Originals and Japanese menswear label, White Mountaineering, have teamed up for an incredible collaboration. Originals by White Mountaineering is described as “futuristic cuts and elevated touches capturing the essence of the urban nomad. In light of the collaboration, Creative Director Xzavier Zulu and Stylist Gabrielle Kannemeyer team up to shoot a lookbook at AREA3 […]
adidas Originals | NMD Launch
adidas Originals recently dropped the latest NMD collection at AREA3 CPT in Bree Street, a co-creation space dedicated to the youth of Cape Town. Young creators, media kids and adidas fam gathered for a celebration to check out the latest NMD kicks and apparel from the brand with the three stripes. The launch saw 4 live DJ sets […]
Interview: The Sartists
Interview by Lesedi Ramonyane Talented in their own right and even more so together, The Sartists are a collective that has proven they are a creative force to be reckoned with. Founded in 2012 by Wanda Lephoto and Kabelo Kungwane, the two set out to document their lives and style in post-apartheid South Africa. Since […]
adidas Originals CAMPUS | AREA3 CPT ’17
Originality is constant. It’s not a journey with a distance of thinking. It’s not a calculated and curated process. It’s off the cuff – and hesitancy is its biggest enemy. Campus has always been a genuine participant to the cultures that thrive within the city, maintaining street-level respect over the years. Starting off on the […]
The Plug 100: 100 – 1
We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]