Breaking Bread with Bea Theron
“Amapiano to the world” is a phrase we’ve been hearing consistently over the past year or so. South Africa’s greatest sonic export has come with a lot of opportunity for the artists championing the sound: it’s a tale of musicians from the hood making the most of their gifts and rising – like the tide […]
DBN Gogo: The Meister
In so far as music experiences go, you won’t easily forget one by DBN Gogo. I call it an experience because blithely labeling it a set doesn’t quite articulate the encounter. You see, Mandisa Radebe is intimately acquainted with music because she was student of groove. Her university days saw her attend to her law […]
Focalistic is leading the entertainment army assembled for Night Embassy’s closing party
The night called and the ambassadors answered. Jägermeister’s Night Embassy has had an epic run but all good things must come to an end. To close off the experience, Night Embassy is throwing a closing party with with Focalistic heading up the army of entertainers for the night. Moon Valley Studios in Bez Valley plays […]
Groove Biennale ups the ante with DORMANTYOUTH in an experience featuring Pabi Cooper this weekend
Groove Biennale is the fourth and final Night Embassy residency that has seen the other three ambassadors, Unmuted, Other Village People and Kombonation creating bold new nightlife experiences at iconic spaces in Jozi and Soweto, with the support of Jägermeister. Now it’s DORMANTYOUTH’s turn to make their mark, with a nocturnal pavilion that will host […]
Jägermeister’s Night Embassy brings Kombonation’s Kaofela Kaofela to life this weekend
Jägermeister’s Night Embassy has returned to Joburg nightlife. The mission? A residency programme centred around ‘Freiraum’, a space for unbridled self-expression and unlimited creativity. They relaunched on the 15th of June by hosting an epic party down at the Old JSE Building in Newtown, with sets by DBN Gogo, Blxckie, and ByLwansta. The mission continues […]
#SAVETHENIGHT initiative supports SA’s local nightlife communities
In June, Jägermeister launched the #SAVETHENIGHT initiative to support the global nightlife community: professionals working in clubs, bars and nightlife-related creative industries are profoundly affected by COVID-19 lockdowns worldwide and who need direct financial help to supplement their income and save their jobs. Bea Theron, Jägermeister Experiential Manager for South Africa said of the initiative, “Not only does this […]
Jägermeister presents Enter the Woods 2019
Saturday the 1st of June marks the fifth instalment of Jägermeister’s Enter The Woods. The brand’s premier event, it’s anything but ordinary. Enter the Woods is an experience, one that is hallmarked by multimedia exhibitions and displays curated to invoke all five senses. With the theme of this year’s campaign being Escape the Mundane, the […]