The Innovation of Dreams
“I am healthy, I am wealthy, I am rich, I am that [redacted],” in the words of Yung Baby Tate. When “I Am” dropped in 2020, we needed something to give us hope, uplift us more. Is music always the answer? Perhaps not, but money almost always gives us the power to find an answer. […]
The voices of emerging South African creatives: “Take us off your mood boards and hire us!”
Art is more than just a visual experience, it is a way for people to make statements, tell stories and impact the world around them. In the social climate that creatives currently find themselves in, finding their voice is about listening and collaborating. This theme was recently explored during the second episode of a six-part […]
The Plug x Castle Lite present: 100 Most Influential People in Urban Culture
“There’s no argument. I am a hundred percent the reason why hip hop is drenched.” Part of his Utatakho Remix verse that shook up the fourth quarter of 2019, Riky Rick stakes his claim on the game boldly with that bar. Hubris is almost a cornerstone of hip hop, but who really got the block […]
adidas Elevated the Creative Landscape in SA
2017 has served as a cultural highlight for the game. Amongst the highlights this year has been how adidas has elevated the creative landscape in South Africa. From fire collections, collaborations with emerging creative forces such as The Plug Mag and Jamal Nxedlana of The Bubblegum Club, creating a game changing creative platform such as […]
The Plug 100: 100 – 1
We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]