Mercia Tucker

Zaid Osman – The Architect

Words: Mercia Tucker Photography: Haneem and Imraan Christian Creative Direction: Imraan Christian Assisted by: Justin February and Waseem Noordien Cover design...

Episode 3 of Notes & Noise

Episode 3 of “Notes & Noise” is here. This episode sees Menzi Mzimela and Sipho Muchindu hosted in studio as we discuss the fluidity of the genre; when is i...

Nasty C: the Multifaceted

Words by Mercia Tucker Images by Jina Min In beginning the track “Another One Down” with “It's too many different spirits within me/ a personality is con...

The Future of Influencer Marketing in SA

Words by Mercia Tucker The Cambridge English dictionary defines an influencer as “someone who affects or changes the way that other people behave, for example t...

Episode 2 of Notes & Noise

Episode 2 of “Notes & Noise” is here.  A podcast hosted by Mercia Tucker, it sees her waxing lyrical about all things South African hip hop once a mont...

Moonchild Sanelly – A Dream Chaser

Words by Mercia Tucker Photography by Philly Mohlala Styling by Amy Zama for DNA Styling Agency Make-Up by Caroline Greeff Art Direction by Justin Kaoma Sanelis...

Exclusive Interview: Dreamville’s Bas

Words by Mercia Tucker Just as soon as I’d entered the Universal Music boardroom, I was engulfed in a bear hug by Bas. He’d performed in three South African cit...

Budweiser Presents Maria McCloy

Words by Mercia Tucker If your interest in urban youth culture started to take shape between 1996 and 2009, chances are you were touched by the influence of Bl...

Budweiser presents Austin Malema

Words by Mercia Tucker Austin Malema has grown to become one of the most revered photographers in SA. Coined by Khutso Theledi late last year, the hashtag #Eve...

DJ PH – Anatomy of a Maestro

Words by Mercia Tucker DJ PH has had a stellar year. Never one to settle into complacency, his thinking is “How do you better yesterday? While moving forward y...

Kwesta’s Pursuit of Greatness

Words: Mercia Tucker Photography: Philly Mohlala Styling: DNA Styling Agency Fashion Assistant:  Lerato Matlhatsi  Creative Direction: Nick Kaoma Make...