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Lebron James has a Liverpool Air Max 1 coming

Lebron Liverpool Airmax 1

Lebron James owns a minority stake in Liverpool, 2% to be exact, and the football club has used every bit of the goodwill and visibility from that deal for PR purposes. He’s one of the biggest athletes in the world, it would be foolhardy not to. The latest venture is a Liverpool Air Max 1, […]

Africa’s first Jordan collaboration comes to life with Shelflife

Jordan Shelflife

The Air Jordan 2 turns 35 years old this year and to mark the occasion they have a host of new drops and colourways coming. Part of the celebration includes partnering with three retailers to deliver collaborative lines with the stores that have helped grow the brand over the years. In a benchmark move, Nike […]

Nike x Patta Academy x Mamakashaka launch The Next Wave

Nike Patta Next Wave

The Patta Academy is a talent school that stimulates young entrepreneurs, and uplifting their community is central to their core focus. The academy was created by the Patta brand that started out as a streetwear store but rose in prominence to become one of the most sought after worldwide. Their collaborations with sportswear giant Nike […]

Nike x Jacquemus is coming

Nike Jacquemus

Last September, Jacquemus posted a series of images from their Family Love campaign shot in Hawaii. While the apparel in the images weren’t out of the ordinary, what caught everyone’s eye were the shoes donned by the models. Clearly identified as Nike sneakers, they seemed to be unreleased and weren’t readily identified as any of […]

Nike sues StockX, accuses them of selling counterfeit shoes

Nike has picked a fight with sneaker and apparel marketplace StockX, claiming they are selling counterfeit Nike shoes. The spat between the two began when athletic wear giant hauled StockX to court over unauthorised NFTs sold by the reseller in a trademark infringement case. Nike claimed that the NFTs’ unauthorised images of Nike shoes were […]

Nike’s New SHAPA Soweto Centre; The Evolution of Play

Nike SHAPA Soweto

Nike has relaunched its SHAPA Centre in Soweto this November. Originally opened to the community in 2010, the centre began as a world class football training facility serving the next generation of footballers in Soweto. Launched on the eve of SA’s 2010 FIFA World Cup, the initial approach for the centre was to organise top-of-the […]

Patta’s New Monarch Collaboration With Nike Creates Waves, Not Cycles

Patta Nike Monarch

The Patta and Nike partnership goes back to 2008. Born as a streetwear store in 2004 “out of love and necessity rather than profit and novelty” the Dutch brand that started out as a streetwear store expanded its offering with its own in-house merchandise. While their own brand has risen in prominence, they’ve partnered with […]

Drake Unpacks the NOCTA Ethos

Following his “Laugh Now Cry Later” video, shot on location at Nike WHQ, and the release of the “Certified Lover Boy” album merchandise capsule, Drake and Nike launch a new sub-label, NOCTA (a nod to the artist’s nocturnal creative process). Ahead of the first NOCTA release, Drake shares his thoughts on the spirit of the project.  This moment […]

The Plug TV x Nike Blazer

If you’re a dancer and choreographer from Soweto, if you’re a skateboarder from Mamelodi, if you’re a stylist and creative director making waves in Johannesburg, yours is the story of innovation and inspiration. Through innovation you took your place in the music, fashion, and skating communities. Through inspiration you showed a country what could be […]

Fashion IS Function with Nike’s 2020 Future Forum

The first time Tokyo hosted the Olympics (in 1964), it had to be moved to October because of unbearable heat and typhoon season. South Africa was banned for the first time because of its Apartheid sporting policies. And the USSR still existed. This year, the Olympic Games are back in Tokyo and the temperatures are even higher. […]