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PUMA releases the Unity Collection

PUMA has released The Unity Collection, a unisex collection of apparel, footwear and accessories, to celebrate the power of sport as a unifying force. The collection sees black and white designs given a vibrant look with pops of colour inspired by international flags, while printed drawcords and gold metal hardware elevate the designs. PUMA has also committed to donate $200,000 USD to […]

PUMA Elevates with the RS-X Trophies

Global sports brand PUMA is keeping the momentum strong with their RS chronicles – with the launch of the RS-X Trophies, this latest iteration of the RS-X sneaker celebrates the extreme reinvention of fame in the era of social media and reality television. As worn by South African rapper, songwriter and record producer Nasty C […]

PUMA’S All-New Ignite Limitless SR

The Limitless is back with a sleek next-gen silhouette for 2018: the IGNITE Limitless SR. With street-inspired design and running-approved comfort, the IGNITE Limitless SR is unstoppable and knows no limits – designed for the individual who’s always on the move and whose style is fearless. As worn by The Weeknd, this sneaker features intuitive […]

Puma & FUBU Drop A Suede 50 Pack That’s For All Of Us

You can’t think about 90’s streetwear without thinking about FUBU, the definitive hip- hop brand literally for the people: For Us By Us. Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown started out as four friends in a basement and like PUMA, built a brand #ForAllTime. FUBU was one of the first streetwear […]

PUMA Breakdance Cities Pack Honours Hip Hop Heritage

To kick off 2018 and as part of their campaign celebrating 50 years of the Suede sneaker, PUMA drops the Suede 50 Breakdance Cities Pack today, paying respect to the four most influential breakdancing cities worldwide: New York, Berlin, Paris and Seoul. The PUMA Suede has played a huge role in the global breakdance scene […]

SA Influencers feature in PUMA Run The Streets Video

We run the streets. So, we are the streets. PUMA takes global street culture to the next level in their latest campaign collaboration exploring different aspects of street culture across the globe in cities with unique vibes and underground scenes that remain widely untapped by mainstream culture. The idea was built around culture exchange and […]

Nomzamo Mbatha Features in PUMA’s Do You Campaign

PUMA is following their SS’17 success, Swan Pack, by featuring Kylie Jenner along with returning New York City Ballet dancers and local ambassador Nomzamo Mbatha in the new Velvet Rope Collection. This season’s collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to […]

Top 5 Local Content Pieces That Tapped Into Hip Hop

Words by Jade Leaf It’s no secret that the face of advertising is changing in South Africa; goodbye TVC’s and hello high production value content that can live online. Brands have to ask themselves the question, “Who am I talking to and what are they most receptive to?” In South Africa specifically, over 66% of […]

Lace Your Own Way with PUMA’s NETFIT

Continuing in PUMA’s tradition of developing game changing innovations, the Global Sports Brand has revealed NETFIT – a unique customizable lacing system that offers infinite performance and style options in one shoe. NETFIT Technology enhances fit and support by combining a high grade engineered net with form-fitting base materials. With netted mesh, users will now […]

Puma Introduces Tsugi Shinsei

PUMA is elevating its sports-inspired streetwear game to the next level with the latest innovative footwear silhouettes debuting throughout 2017 under their Run The Streets campaign. PUMA has taken design cues from their performance heritage, refreshing them with contemporary styles and amping them up with new technologies. Driven by design and functionality, the new Sportstyle […]

Puma Introduces New Look For The Blaze Of Glory

PUMA dropped the spring ready Natural Pack featuring three fresh new colourways for the iconic Blaze of Glory silhouette. PUMA offers up some neutral tones perfect for that spring summer wardrobe. Featuring a quality leather upper, the BOG has a classic look and feel that will stand the test of time. A famed running style of […]

PUMA Drops We Run The Streets Ad

PUMA’s Run The Streets campaign gets a local flavour with rapper Gigi Lamayne, 2015 South African Hip Hop Awards winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba and PUMA’s own Rolo Rozay lacing up in the IGNITE Limitless Core and IGNITE evoKNIT Fade footwear. The foursome will be featured in the footwear and […]