PUMA International Game: For The Team Players
PUMA is celebrating the brand’s sport heritage and the power of sport to unite the world with the release of the International Game collection of unisex apparel, footwear and accessories. Inspiration comes from the vibrant colours of international flags reinterpreted into a digital aesthetic, creating a new look for a more colourful world. Apparel includes […]
PUMA x Cloud9
PUMA has teamed up with esports brand Cloud9 for a second collection, including the debut of PUMA x Cloud9 branded footwear along with apparel and accessories all featuring striking Cloud9 blue vibes mixed with bold PUMA designs. The latest from PUMA and Cloud9 was made for the casual gamer at home and for those who […]
Dress Consciously with PUMA x The Hundreds
Sports company PUMA has teamed up again with community-powered streetwear brand The Hundreds for a new line of footwear, apparel and accessories designed with sustainability in mind. The collection aims to increase awareness around our environmental impact and make us more conscious about the way we dress. Recycled and organic fabrics are used in the […]
PUMA partners with Cape Town esports organisation, ATK
Sports company PUMA today unveiled the first-ever apparel partnership with Cape Town based professional esports organisation ATK, which represents some of the country’s best esports talent across multiple titles. Established in 2017, ATK has an Arena in Claremont, Cape Town kitted with premium equipment designed to offer a professional gaming experience. The PUMA x ATK […]
PUMA x KidSuper to release first collaboration this week
PUMA and KidSuper Studios will release their first collaboration this week. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer Colm Dillane’s past as a football player – working to combine the energy, love, unbridled passion and team chemistry of football with the uniqueness, creativity and innovativeness of the art world. […]
PUMA Kyron Wild Beasts ft. Winnie Harlow
Wild and daring – PUMA’s Kyron Wild Beasts is here. The Kyron franchise was created for the fashion rebels – pack leaders who destroy doubts, don’t care about trends and aren’t afraid to show their wild side. Taking inspiration from PUMA’s archive shoes, the overall design is infused with high fashion elements. Worn by PUMA ambassador Winnie Harlow, the latest execution […]
PUMA enters the DoodleWorld for playful Mr.Doodle collab
PUMA and Mr. Doodle have partnered to create one of the most vibrant and playful collections of unisex footwear, apparel and accessories. PUMA logos and graphics embrace the hand-drawn doodle style as the Mr.Doodle characters discover the world of sports. With hidden messages and details throughout the design, this collaboration features mostly black and white […]
PUMA Pretty Pink Collection
PUMA is releasing the brazen Pretty Pink Collection of women’s footwear, apparel and accessories with iridescent details paired with pink-on-pink and disruptive designs. The Cali Wedge (R1 699), Deva (R1 699), RS-X3 (R1 999), Rise (R1 699) and Future Rider (R1 599), some of the most popular women’s silhouettes from PUMA, are boldly reimagined for this collection. Details include hot […]
PUMA and J. Cole release the RS-Dreamer basketball sneaker
PUMA has announced the launch of J. Cole’s first signature basketball sneaker, the RS-Dreamer. The shoe sports a DREAMER logo, about which Cole explains, “When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others.” […]
PUMA releases the Unity Collection
PUMA has released The Unity Collection, a unisex collection of apparel, footwear and accessories, to celebrate the power of sport as a unifying force. The collection sees black and white designs given a vibrant look with pops of colour inspired by international flags, while printed drawcords and gold metal hardware elevate the designs. PUMA has also committed to donate $200,000 USD to […]
Design to Fade – PUMA biodesign project explores sustainable fashion
Sports company PUMA is exploring sustainable alternatives for making and dyeing textiles in its latest biodesign project, with its latest biodegradable lifestyle and performance collection “Design to Fade” made in collaboration with Dutch design project Living Colour and Swedish design studio Streamateria. Design to Fade, PUMA’s third biodesign project since 2016, sees the company is […]
PUMA x The Hundreds
PUMA has joined with community-powered streetwear brand The Hundreds to debut a new line of footwear, apparel and accessories. Inspired by the transformation of streetwear over the last three decades, ‘The ‘90s Cliques’ collection features bold graphic-driven pieces with heavy colour blocking. Garments can be broken down into four key styles: preppy, jock, party crew […]