PUMA Rider x Uncle Vinny
Sports brand PUMA is giving the iconic, running-inspired FAST RIDER shoe a fresh look for 2020. Fronted by PUMA Ambassador YBN Cordae along with dancer and singer DaniLeigh and local young creative Uncle Vinny, the new FUTURE RIDER Play On and STYLE RIDER Play On fuse futuristic and retro designs through vibrant colour combos and […]
PUMA x J.Cole release The Sky Dreamer
Yesterday, global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself. The theme of the spot speaks to never abandoning one’s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville […]
PUMA team up with Randomevent
PUMA has teamed up with Chinese label Randomevent for a daring streetwear collection, combining urban and street styles with rich colours and graphics in unexpected places. Established in 2012 by fashionable clothing enthusiasts, Randomevent wants its products to influence the life of its consumers and believes that clothes are all about attitude. The collection includes […]
PUMA x Tetris
PUMA has created a collection celebrating TETRIS, one of the most recognizable video games in history, with shoes and apparel that feature the iconic Tetrimino playing pieces. Ingeniously simple and timelessly engaging, TETRIS, which was created by Russian video game designer Alexey Pajitnov, has been a favourite among video gamers of all ages since its […]
PUMA and Karl Lagerfeld team up once again
PUMA and KARL LAGERFELD continue their successful partnership and team up once again to introduce a contemporary streetwear collection for men and women. Featuring must-have apparel and accessories, the designs are inspired by PUMA’s acclaimed archive pieces and timeless classics, reimagined with a modern, luxurious edge that is indicative of KARL LAGERFELD. As a focal […]
Rolo Rozay: The Hustler
The gatekeeper exists within every subculture. In social terms, a gatekeeper is an individual who upholds certain ideals and values that are critical to the behaviour of a particular group or society. Sneaker culture is no different. By virtue of that fact, the gatekeepers in sneaker culture or more commonly known as OGs, are those […]
Hayden Manuel – The Connect
Hip hop and urban culture isn’t averse to the concept of the powerbroker. Where artists tend to get the lions’ share of the spotlight and attention in an industry that favours the flamboyant, the role of the “connect” is one that is largely overlooked. Hayden Manuel is one such role-player that has kept the cogs […]
PUMA Partners Up with Sue Tsai
PUMA partners with New York-based artist and designer, Sue Tsai, for a debut collection which tells the story of flowers gone wild, rising up to take the planet back from humanity. Vibrant cherry blossom bombs and lotus rocket ships explode onto a camouflage backdrop, creating a streetwear collection that’s at once gorgeous and untamed, delicate […]
PUMA Women Introduces the NOVA
PUMA Women introduces the NOVA, an all-new sneaker for the #DOYOU woman with that bold and unapologetic style. Fusing classic ‘90s running design with fashion-forward detailing, it’s the go-to sneaker for badass women who embrace bold choices. Worn by PUMA Women and #DOYOU Ambassador, Cara Delevingne, the NOVA makes a statement whether you’re at work […]
PUMA Elevates with the RS-X Trophies
Global sports brand PUMA is keeping the momentum strong with their RS chronicles – with the launch of the RS-X Trophies, this latest iteration of the RS-X sneaker celebrates the extreme reinvention of fame in the era of social media and reality television. As worn by South African rapper, songwriter and record producer Nasty C […]
Puma Release the All-New RS-X
In the continuing reinvention of the Running System (RS), Global sports brand PUMA is releasing the RS-X. The all-new RS-X extends the brand’s Future Retro range that takes inspiration from the past to inspire future Sportstyle designs. Back in the ‘80s, the RS was an innovative and high-quality cushioning technology. Today, PUMA has revived and […]
Successful Local Brand and Artist Partnerships
Words by Sanele Mawisa Marketing as a method to effect sales has been around since time immemorial. In Economics you learn about demand and supply and the value chain. The last decade has seen the meteoric rise of two forms of marketing – digital marketing and influencer marketing. Utilizing the two in conjunction has been […]