Puma

PUMA SELECT Re-opens Braam Store

PUMA SELECT Jozi recently moved into the PUMA store on the Corner of De Korte and Melle streets in Braamfontein, Johannesburg where it will serve as a platform ...

PUMA introduces the TSUGI SHINSEI Raw Pack

The TSUGI SHINSEI represents the new PUMA Sportstyle era, taking cues from the past and re-imagining them in a progressive way. The TSUGI Shinsei pushes design ...

Lace Your Own Way with PUMA’s NETFIT

Continuing in PUMA’s tradition of developing game changing innovations, the Global Sports Brand has revealed NETFIT – a unique customizable lacing system that o...

Rihanna – Fashion’s Most Loved Rebel

Words by Kendra Hunsley  Unapologetic, unfiltered and carefree, Robyn ‘Rihanna’ Fenty is the embodiment of a style trailblazer and has us all following suit, o...

Puma Introduces Tsugi Shinsei

PUMA is elevating its sports-inspired streetwear game to the next level with the latest innovative footwear silhouettes debuting throughout 2017 under their Run...

Puma x Daily Paper Collaboration

Global Sports Brand PUMA linked up with Amsterdam-based fashion and streetwear brand Daily Paper for the first time this season, for a collaborative collection ...

Big Sean Announced as PUMA Ambassador

Global Sports Brand PUMA has partnered with cultural influencer, Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator...

Fenty x Puma A/W17

School Rules at FENTY University where Varsity Sport Meets High Fashion Last night, in front of the global fashion community, FENTY Creative Director Rihanna a...