Puma and Ader Error Go Futro
Finding inspiration in the ordinary is ADER ERROR’s way of redefining art and fashion as we know it today. Taking this a notch higher, global sports brand PUMA is teaming up with Seoul-based and internationally recognised fashion label ADER ERROR to give its everyday classic silhouettes a FUTRO twist. What purely began as a love […]
Puma Electrifies the Game with The Thunder
This is a countermovement. A new era of Sport Fashion. The Thunder takes an unconventional approach to design that disrupts and commands attention. It’s loud colour-blocking, material mixes and bright accents. It packs the power of a storm. The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell […]
Big Sean and PUMA Release Drop 2
Big Sean and PUMA are following up their debut collaborative collection with a second drop this Saturday, 26 May. Featuring the recurring theme of classic luxury, streetwear staples and familiar PUMA silhouettes come in reimagined iterations in true Sean’s style. This time though, the colour palette shifts to contrasting bursts of citrus and black. The […]
Puma and MCM Tease New Suede Collabo
Global sports brand PUMA and renowned luxury fashion house MCM recently presented their milestone collaboration at Tribeca Film Festival in New York City. The partnership was born in celebration of the PUMA Suede’s 50th Anniversary, marking the iconic sneaker’s significance across cultures, from pop, street, fashion and music. During an exclusive event, hip-hop OG Big […]
Puma and Naturel Drop Second Collabo of the Season
After a successful collab in AW17, PUMA and DC-based graphic artist Naturel are partnering for a fresh new collection this season. Following on from the first drop in Feb, Drop 2 for PUMA x NATUREL continues with the skeleton and x-ray graphic detailing, this time in a neutral palette of whisper white. Hero sneaker styles […]
Fenty Puma by Rihanna Set to Drop Motorsport Range in SA
PUMA and FENTY Creative Director Rihanna turn up the heat with the introduction of the fourth season of FENTY PUMA by Rihanna – a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. “This collection is a mix between two worlds: motocross and surf,” explains Rihanna, with the introduction of two main apparel drops […]
Big Sean Launches Debut Collection with Puma
From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on hustle and now he gives his style stamp to his debut SELECT collection with PUMA, for whom he has been an ambassador since March 2017. The first drop of the PUMA x Big Sean […]
[VIDEO] PUMA Runs the Streets with Nasty C
A few weeks ago Puma dropped a #RuntheStreets episode with producer/singer Anatii. For the second video in the local leg of the PUMA Run The Streets campaign, legendary rapper, engineer and producer Nasty C shares his story of “hustle” and how he has got to where he is today. “I started making music when I was […]
Puma Drops the Tsugi Netfit V2
The TSUGI NETFIT v2 is ready for whatever’s next and whatever comes it way. Its progressive design is enhanced with NETFIT, a unique lacing system for cutomisable fit and style. Worn by The Weeknd as part of the PUMA Run The Streets campaign, the all-new TSUGI NETFIT v2 raises the bar in terms of customisation. […]
PUMA Runs The Streets With Anatii
The next step in the evolution of PUMA’s Run The Streets campaign gets a local flavour with record producer and musician Anatii, rapper, producer Nasty C, and South African football legend Doc Khumalo representing the street hustle it takes to make your mark. PUMA launched Run The Streets in 2017 with megastar The Weeknd as […]
PUMA’S All-New Ignite Limitless SR
The Limitless is back with a sleek next-gen silhouette for 2018: the IGNITE Limitless SR. With street-inspired design and running-approved comfort, the IGNITE Limitless SR is unstoppable and knows no limits – designed for the individual who’s always on the move and whose style is fearless. As worn by The Weeknd, this sneaker features intuitive […]
Puma & FUBU Drop A Suede 50 Pack That’s For All Of Us
You can’t think about 90’s streetwear without thinking about FUBU, the definitive hip- hop brand literally for the people: For Us By Us. Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown started out as four friends in a basement and like PUMA, built a brand #ForAllTime. FUBU was one of the first streetwear […]