PUMA Breakdance Cities Pack Honours Hip Hop Heritage
To kick off 2018 and as part of their campaign celebrating 50 years of the Suede sneaker, PUMA drops the Suede 50 Breakdance Cities Pack today, paying respect to the four most influential breakdancing cities worldwide: New York, Berlin, Paris and Seoul. The PUMA Suede has played a huge role in the global breakdance scene […]
Puma and Trapstar Release Football Inspired Collection
There’s a star trapped inside everyone and London-based lifestyle brand Trapstar sets it free. Founders Mikey, Lee and Will dig through every decade and artistic discipline out there in their pursuit of inspiration. The latest PUMA x Trapstar collection outfits archive sportswear silhouettes with utilitarian details, adding their tough-as-nails attitude to streetwear. With PUMA’s rich […]
Spree Launches #TheIndex
Spree has launched #TheIndex, an online sneaker and streetwear destination for men and women offering a curated selection of leading brands such as adidas, Puma, Reebok, Converse, Fila, Vans and New Balance. #TheIndex’s campaign features local hip hop star Gemini Major and influencers, Neema and Atish Jogi. COMPETITION: You stand the chance to WIN your very own […]
SA Influencers feature in PUMA Run The Streets Video
We run the streets. So, we are the streets. PUMA takes global street culture to the next level in their latest campaign collaboration exploring different aspects of street culture across the globe in cities with unique vibes and underground scenes that remain widely untapped by mainstream culture. The idea was built around culture exchange and […]
Nomzamo Mbatha Features in PUMA’s Do You Campaign
PUMA is following their SS’17 success, Swan Pack, by featuring Kylie Jenner along with returning New York City Ballet dancers and local ambassador Nomzamo Mbatha in the new Velvet Rope Collection. This season’s collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to […]
Top 5 Local Content Pieces That Tapped Into Hip Hop
Words by Jade Leaf It’s no secret that the face of advertising is changing in South Africa; goodbye TVC’s and hello high production value content that can live online. Brands have to ask themselves the question, “Who am I talking to and what are they most receptive to?” In South Africa specifically, over 66% of […]
PUMA SELECT Re-opens Braam Store
PUMA SELECT Jozi recently moved into the PUMA store on the Corner of De Korte and Melle streets in Braamfontein, Johannesburg where it will serve as a platform for PUMA to showcase collaborative works and offer premium, limited edition collection pieces to sneakerheads and streetwear fans of Brand. Maintaining the all over wooden industrial look […]
PUMA introduces the TSUGI SHINSEI Raw Pack
The TSUGI SHINSEI represents the new PUMA Sportstyle era, taking cues from the past and re-imagining them in a progressive way. The TSUGI Shinsei pushes design to the next level with a unique side lacing pattern and all-new tooling and sole unit. Adding flexibility in the forefoot and cushioning in the heel is the IGNITE […]
Lace Your Own Way with PUMA’s NETFIT
Continuing in PUMA’s tradition of developing game changing innovations, the Global Sports Brand has revealed NETFIT – a unique customizable lacing system that offers infinite performance and style options in one shoe. NETFIT Technology enhances fit and support by combining a high grade engineered net with form-fitting base materials. With netted mesh, users will now […]
Rihanna – Fashion’s Most Loved Rebel
Words by Kendra Hunsley Unapologetic, unfiltered and carefree, Robyn ‘Rihanna’ Fenty is the embodiment of a style trailblazer and has us all following suit, or at-least trying to. She’s the girl many of us have tried to channel in our outfits in one way or another and secretly want to have as our best-friend as […]
Puma Introduces Tsugi Shinsei
PUMA is elevating its sports-inspired streetwear game to the next level with the latest innovative footwear silhouettes debuting throughout 2017 under their Run The Streets campaign. PUMA has taken design cues from their performance heritage, refreshing them with contemporary styles and amping them up with new technologies. Driven by design and functionality, the new Sportstyle […]
Puma x Daily Paper Collaboration
Global Sports Brand PUMA linked up with Amsterdam-based fashion and streetwear brand Daily Paper for the first time this season, for a collaborative collection that’s rich in heritage and playful in nature. Since 2010, Daily Paper has been making waves in the streetwear game with no signs of slowing down. Inspired by the brand’s African […]