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The collective with a shoestring budget that BROKE the mould

BROKE

Each time I see the word “broke” I’m transported to the skits interspersed through Kanye West’s sophomore, Late Registration. For anybody that’s unfamiliar, they chronicle the comings and goings of the Broke Phi Broke fraternity that loudly declare “Don’t spend no money, don’t got no clothes, aint got no cars, aint got no hoes. WE […]

5 Streetwear Brands to Watch in 2019

Streetwear in South Africa is going through an interesting transition. The mega local brands with national distribution and penetration have made way to smaller brands that serve and satisfy a specific niche. These brands thrive within smaller communities by maintaining a narrative that resonates with their consumer base.  Wholesale business to retailers has been replaced […]

Budweiser Presents Mathew Kieser

Words by Misa Narrates There is something magical about making clothing. Material in rolls, lying in some poorly lit fabric store, later become bespoke garments that can change the face of urban culture forever. Urban culture is marked by tastemakers pushing the bounds of what is “normal” and “acceptable”; bringing the aesthetics of those on […]

Part 1: 20 Most Influential People & Brands of all Time in SA Urban Fashion

Words by Nick Kaoma Influence and impact are hard to measure. It doesn’t get anymore subjective. However, there are certain people whose work is undeniable that you have no choice but to try ascertain how they fit in the larger scheme of things. South African street culture and fashion goes back decades but it genuinely […]

Item of the Week: Favelo Biker Jacket

FAVELO, according to the proprietors of the label, stands for Functional Active Versatility Equity Locomotion Optimism (It’s a mouthful right?). The local brand has been around for about 4 years now and their trademark sportswear has started to gain prominence on the streets. Recently, they introduced a women’s range and we are a big fan […]

5 Things Streetwear Can Learn From Hip Hop

Words by Neo Mtshali Hip-Hop is a lifestyle that has carved out some of the most resilient individuals (from street hustlers to an American president), given us music which became the soundtrack to so many of our memories and has been the key to familiarising us with so many luxuries that rich white taste-makers would rather […]

DEAD. – WE GON’ LIVE FOREVER ii

DEAD. WE GON’ LIVE FOREVER ii a photo essay by CHRISTIAN.777  P A R T 1 Why does school look like prison, all i want is a jelly jolly. Digital by Waseem Noordien  P A R T 2 Energy cannot be created nor destroyed, but only transferred. 35mm film by Haneem Christian CREDITS Photographer (part […]

OhYesLord’s The Holiday BoyScouts Release Feriados

  OhYesLord’s The Holiday Boyscouts have just released a collection for the festive season called FERIADOS, which means holidays in Portuguease. The theme itself centres around a house party with at a friend’s bachelor pad with brazilian music blurring, spreading great vibes all around. The Feriados Collection goes on sale this week. Follow OHYESLORD on twitter and instagram for […]

adidas Elevated the Creative Landscape in SA

2017 has served as a cultural highlight for the game. Amongst the highlights this year has been how adidas has elevated the creative landscape in South Africa. From fire collections, collaborations with emerging creative forces such as The Plug Mag and Jamal Nxedlana of The Bubblegum Club, creating a game changing creative platform such as […]

Levi’s® X Sol Sol Customisation Project

Levi’s® recently embarked on a customisation project with local label SOL-SOL to create a limited-edition unisex collection. The collection is made up of a black Trucker jacket, a stonewashed Trucker jacket and stonewashed 501® bottoms with only 50 units available of each style. Combining SOL‐SOL’s popular graphic motif “Destroy Today” with the iconic Levi’s® style […]

Youngsta – King of Kaapstad

Words by Nabeel Allie Photography by Nick Gordon Youngsta’s rise within the South African hip hop scene has been spectacular to witness. Reppin’ Cape Town, the talented rapper has uncompromisingly fought and outrapped many of his contemporaries to cement his place the game. Beyond an immaculate flow and an unmatched work rate, one of Youngsta’s […]

DEAD. we gon’ live forever Lookbook

This is the first installment of the “we gon’ live forever” collection which will be by two other full collections. DEAD. does not create according to seasons but emotions & what matters at that present time so this isn’t a winter collection but the entrance to what will build into something else. This shoot was […]