South African Urban Culture

adidas Elevated the Creative Landscape in SA

2017 has served as a cultural highlight for the game. Amongst the highlights this year has been how adidas has elevated the creative landscape in South Africa. ...

DJ Lag Interview

Words by Caron Williams Photography by Max Mogale Creative Direction by Mzo Gcwabe Location AREA3 CPT Clothing by adidas There's something romantic about t...
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AKA and Shane Join Capsule SA Line-up

South Africa’s premier music and cultural celebration, Capsule Festival, has announced two new additions to their already thrilling line-up. The festival, prese...

adidas Originals | AREA CPT ‘17 Wrap Party

adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for lo...

adidas Originals CAMPUS | AREA3 CPT ’17

Originality is constant. It’s not a journey with a distance of thinking. It’s not a calculated and curated process. It’s off the cuff  -  and hesitancy is its b...

The Plug 100: 100 – 1

 We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are inf...
The Plug 100

THE PLUG 100 – 2017

Cover by Dumaza Ndata Influence. This is a word that is tossed around pretty loosely these days. Indeed, we are slap-bang in the midst of the "influen...