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Part 1: 20 Most Influential People & Brands of all Time in SA Urban Fashion

Words by Nick Kaoma Influence and impact are hard to measure. It doesn’t get anymore subjective. However, there are certain people whose work is undeniable that you have no choice but to try ascertain how they fit in the larger scheme of things. South African street culture and fashion goes back decades but it genuinely […]

adidas Elevated the Creative Landscape in SA

2017 has served as a cultural highlight for the game. Amongst the highlights this year has been how adidas has elevated the creative landscape in South Africa. From fire collections, collaborations with emerging creative forces such as The Plug Mag and Jamal Nxedlana of The Bubblegum Club, creating a game changing creative platform such as […]

International Grime Star Rocks Jose Cuervo’s Seize The City

On Sunday 3 December a crowd of Jozi’s young influentials seized the city with Jose Cuervo, the world’s number one tequila, at an underground party held at The Station in Newtown. Tapping into the legacy of 90’s rave culture, the gathering saw the youth rebelling against the norm and taking nightlife culture into their own hands. […]

DJ Lag Interview

Words by Caron Williams Photography by Max Mogale Creative Direction by Mzo Gcwabe Location AREA3 CPT Clothing by adidas There’s something romantic about the pursuit of dreams, the idea that passion, sacrifice, discipline, skill, a bit of luck and a great deal of hard work may result in a fulfilled existential yearning. Countless people spend […]

AKA and Shane Join Capsule SA Line-up

South Africa’s premier music and cultural celebration, Capsule Festival, has announced two new additions to their already thrilling line-up. The festival, presented by leading sneaker retail brand, Sportscene, has announced our September cover star, AKA, and Shane Eagle, who has just released his brilliant debut album, Yellow, as part of Capsule Fest. With an extensive line-up […]

adidas Originals | AREA CPT ‘17 Wrap Party

adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for local culture and fostering local creative talent, they launched AREA3 in Cape Town, a co-creation space dedicated to the youth. Over a three month period, Cape Town’s passionate youth were […]

Capsule Festival Focuses on Young Talent for Waves Stage

Following the announcement a few weeks ago about the inaugural Capsule Festival taking place in Johannesburg this September, event organisers 6th Ave Group this week announced their special focus on young South African talent. CAPSULE FEST the urban street culture festival featuring headliner US rapper A$AP Ferg and super SA talent Nasty C will play […]

adidas Originals | AREA3 CPT’17 | Jaimi Robin

Editorial by Jaimi Robin produced in AREA3 CPT’17 “We live in a beautiful city, day to day living often makes us forget just how beautiful it is. As a creative I make it a habit to notice. For these two bodies of work I draw inspiration from my home Cape Town, South Africa. I am […]

A$Ap Ferg & Nasty C To Headline First Annual Capsule Fest 

Sportscene today announced the first annual CAPSULE FEST taking place in Johannesburg later this year. The festival will feature headliners American platinum-selling hip hop artist A$AP Ferg and SA superstar Nasty C. This first of it’s kind in SA, CAPSULE FEST is a street culture festival that aims to be the Mecca for all urban culture brands, artists, designers, influencers, consumers and […]

adidas Originals CAMPUS | AREA3 CPT ’17

Originality is constant. It’s not a journey with a distance of thinking. It’s not a calculated and curated process. It’s off the cuff  –  and hesitancy is its biggest enemy.  Campus has always been a genuine participant to the cultures that thrive within the city, maintaining street-level respect over the years. Starting off on the […]

The Plug 100: 100 – 1

The Plug 100

 We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]

THE PLUG 100 – 2017

The Plug 100

Cover by Dumaza Ndata Influence. This is a word that is tossed around pretty loosely these days. Indeed, we are slap-bang in the midst of the “influencer” era that’s buoyed by technology and its by-product, social media. The chances of finding a marketing plan without some sort of influencer strategy is as rare as a peaceful gathering […]