Bonang Matheba has a summer range coming with Steve Madden
The Queen is back! As part of the brands build-up in celebrating 10 years in Africa, Steve Madden has announced a collaboration with the one and only Bonang Matheba. She’ll be bringing her signature style and outlook to the Steve Madden Bonang Matheba Holiday Select Collection, just in time for the festive season. The collection […]
Successful Local Brand and Artist Partnerships
Words by Sanele Mawisa Marketing as a method to effect sales has been around since time immemorial. In Economics you learn about demand and supply and the value chain. The last decade has seen the meteoric rise of two forms of marketing – digital marketing and influencer marketing. Utilizing the two in conjunction has been […]