South African creatives light up adidas Originals campaign
South African creatives who have played integral roles at the forefront of culture are the the faces lit up by adidas’ new Originals campaign. This comes following the successful global launch of “We Gave the World an Original. You Gave Us a Thousand Back,” which celebrates three adidas original silhouettes. To highlight the three original […]
Thebe Magugu launches his AW21 “ANTHRO 21” campaign
Thebe Magugu has launched the campaign for his AW21 “ANTHRO 21” collection. The campaign features nine women in the images, who he’s described as “my friends, who inspire me with the work they do across photography, curation, music and fashion.” The campaign features a number of objects that he’s associated with his childhood, Of the […]
DOPE Store: Championing SA Streetwear
Words by Tinuke Eboka Images by AFI and SA Fashion Week Opening its doors in 2009, Dope store has quietly become Braamfontein’s answer to a multi-brand retail space which platforms unique local designs and collaborations. Many would argue that Braamfontein is South Africa’s youth subculture capital. Monday to Sunday its streets are filled with youngsters […]
The Plug 100: Most Influential People in SA Urban Culture
The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]
20 SA Fashion Tastemakers to Follow on Social Media
Words by Tiffany Lekuku Oxford Dictionary defines a Tastemaker as, ‘A person who decides or influences what is or will become fashionable.’ Here at The Plug we are constantly on the look-out and in awe of new and established trailblazers who making an impact in their respective fields and South Africa is one such place […]