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Da L.E.S, Gemini Major & Yanga part ways

The partnership between Da L.E.S’s Fresh 2 Def Productions, Gemini Major and Yanga has ended. The musicians announced this morning that the two month business deal came to an end and they all walk away on good terms. “There is no beef or big issue. I wish Gemini only the best with the future,” Da […]

The Plug 100: 100 – 1

The Plug 100

 We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]

Da L.E.S – Larger than Life

Words by Mercia Tucker  It’s April 2016 and the VIP section of the Zone 6 venue in Soweto starts to fill up with the fashionably late. The precursory pouted pics posted, small talk starts to run thin amongst the invited guests in what seems like an almost dramatic wait for the North God Concert to […]

SA Hip Hop Brand Kings

Words by Mercia Tucker  “The Superstar shoe was dead. The shoe was dead. And Run-D.M.C. singlehandedly brought that shoe back” said Angelo Anastasio, Marketing Director for Adidas 1984-1991. It was Russell Simmons’ idea for the group to record a track about My Adidas, but it was Lyor Cohen’s business acumen that had them pitch a […]