The Indelible Rise of Gqom
Words by Zee Ntloko The popularization of dance and electronic music in South Africa is heavily owed to township culture. The rise of house music and the birth of kwaito are by-products of the kasi experience and Gqom is no exception. How a little-known genre cooked up in the backyard dwellings of D.I.Y DJs rapidly […]
International Grime Star Rocks Jose Cuervo’s Seize The City
On Sunday 3 December a crowd of Jozi’s young influentials seized the city with Jose Cuervo, the world’s number one tequila, at an underground party held at The Station in Newtown. Tapping into the legacy of 90’s rave culture, the gathering saw the youth rebelling against the norm and taking nightlife culture into their own hands. […]
Cape Town Witnesses True Music Boiler Room Style
Music and culture go hand in hand; it was so easy to witness this undeniable matrimony at the True Music event in Cape Town brought to the masses by Boiler Room and Ballantine’s Whisky. Set in an indoor skate park in Paarden Eiland the event brought out cool kids from all walks of life who […]
DJ Lag Interview
Words by Caron Williams Photography by Max Mogale Creative Direction by Mzo Gcwabe Location AREA3 CPT Clothing by adidas There’s something romantic about the pursuit of dreams, the idea that passion, sacrifice, discipline, skill, a bit of luck and a great deal of hard work may result in a fulfilled existential yearning. Countless people spend […]
adidas Originals | AREA CPT ‘17 Wrap Party
adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for local culture and fostering local creative talent, they launched AREA3 in Cape Town, a co-creation space dedicated to the youth. Over a three month period, Cape Town’s passionate youth were […]