adidas Elevated the Creative Landscape in SA
2017 has served as a cultural highlight for the game. Amongst the highlights this year has been how adidas has elevated the creative landscape in South Africa. From fire collections, collaborations with emerging creative forces such as The Plug Mag and Jamal Nxedlana of The Bubblegum Club, creating a game changing creative platform such as […]
International Grime Star Rocks Jose Cuervo’s Seize The City
On Sunday 3 December a crowd of Jozi’s young influentials seized the city with Jose Cuervo, the world’s number one tequila, at an underground party held at The Station in Newtown. Tapping into the legacy of 90’s rave culture, the gathering saw the youth rebelling against the norm and taking nightlife culture into their own hands. […]
Cape Town Witnesses True Music Boiler Room Style
Music and culture go hand in hand; it was so easy to witness this undeniable matrimony at the True Music event in Cape Town brought to the masses by Boiler Room and Ballantine’s Whisky. Set in an indoor skate park in Paarden Eiland the event brought out cool kids from all walks of life who […]