![G-Star Elwood](https://theplugmag.com/wp-content/uploads/2023/09/DSC04857-scaled.jpg)
G-Star RAW relaunches the G-Star Elwood
G-Star RAW announces the relaunch of their G-Star Elwood jeans. Reintroducing the original 3D design from 1996 to the generation of today. The G-Star Elwood – with its 3D denim design that
![BROKE](https://theplugmag.com/wp-content/uploads/2022/11/Screenshot-2022-11-22-at-16.43.40.jpg)
The collective with a shoestring budget that BROKE the mould
Each time I see the word “broke” I’m transported to the skits interspersed through Kanye West’s sophomore, Late Registration. For anybody that’s unfamiliar, they chronicle
![Jordan Shelflife](https://theplugmag.com/wp-content/uploads/2022/10/jordan-x-shelflife-air-jordan-2-retro-low-dv7128-110.jpeg)
Africa’s first Jordan collaboration comes to life with Shelflife
The Air Jordan 2 turns 35 years old this year and to mark the occasion they have a host of new drops and colourways coming.
![](https://theplugmag.com/wp-content/uploads/2022/10/Copy-of-Untitled-Design-4.jpg)
Thebe Magugu Has Capsule Collection With Christian Dior On The Way
Thebe Magugu is collaborating with Christian Dior in a capsule collection set to be dropping soon. The collection, in aid of the Charlize Theron Africa
![99 Design Store](https://theplugmag.com/wp-content/uploads/2022/09/99design_3.jpg)
Local young designers call the Braamfontein concept 99 Design Store home
Young and independent designers are often faced with a number of challenges in growing their brands. Distribution of their product can sometimes be the thorniest.
![Nike Patta South Africa](https://theplugmag.com/wp-content/uploads/2022/08/Copy-of-Untitled-Design.jpg)
South African creatives Kabelo Kungwane, DBN Gogo and Wireless G are at the heart of Patta’s “Each One Teach One” campaign
They kick started The Wave late last year with a new interpretation of Nike’s Air Max 1 and it’s been ebbing and flowing since. Patta’s
![Patta Nike Monarch](https://theplugmag.com/wp-content/uploads/2021/10/air-max-1-x-patta-monarch-dh1348-001-release-date.jpeg)
Patta’s New Monarch Collaboration With Nike Creates Waves, Not Cycles
The Patta and Nike partnership goes back to 2008. Born as a streetwear store in 2004 “out of love and necessity rather than profit and
![](https://theplugmag.com/wp-content/uploads/2021/05/Plug-Cover-RichMnisi-V3-2.jpg)
Rich Mnisi: Exploring Uncharted Territories, Stretching Boundaries
There’s a rich history of the northernmost tribes of South Africa embracing womanhood as a tool of empowerment. The Balobedu have for centuries had a
![](https://theplugmag.com/wp-content/uploads/2021/01/Esj4ZI7XYAAc9He-scaled.jpeg)
The origins of Gucci Mane’s “Icy” and why he’s a perfect fit for the new Ivy Park drop
Beyoncé’s fourth drop of her adidas x Ivy Park collection is set to take place soon. Where she’s been the sole face of the brand
![G-Star Elwood](https://theplugmag.com/wp-content/uploads/2023/09/DSC04857-scaled.jpg)
G-Star RAW relaunches the G-Star Elwood
![BROKE](https://theplugmag.com/wp-content/uploads/2022/11/Screenshot-2022-11-22-at-16.43.40.jpg)
The collective with a shoestring budget that BROKE the mould
![Jordan Shelflife](https://theplugmag.com/wp-content/uploads/2022/10/jordan-x-shelflife-air-jordan-2-retro-low-dv7128-110.jpeg)
Africa’s first Jordan collaboration comes to life with Shelflife
![](https://theplugmag.com/wp-content/uploads/2022/10/Copy-of-Untitled-Design-4.jpg)
Thebe Magugu Has Capsule Collection With Christian Dior On The Way
![99 Design Store](https://theplugmag.com/wp-content/uploads/2022/09/99design_3.jpg)
Local young designers call the Braamfontein concept 99 Design Store home
![Nike Patta South Africa](https://theplugmag.com/wp-content/uploads/2022/08/Copy-of-Untitled-Design.jpg)
![Patta Nike Monarch](https://theplugmag.com/wp-content/uploads/2021/10/air-max-1-x-patta-monarch-dh1348-001-release-date.jpeg)
Patta’s New Monarch Collaboration With Nike Creates Waves, Not Cycles
![](https://theplugmag.com/wp-content/uploads/2021/05/Plug-Cover-RichMnisi-V3-2.jpg)
Rich Mnisi: Exploring Uncharted Territories, Stretching Boundaries
![](https://theplugmag.com/wp-content/uploads/2021/01/Esj4ZI7XYAAc9He-scaled.jpeg)
The origins of Gucci Mane’s “Icy” and why he’s a perfect fit for the new Ivy Park drop
![](https://theplugmag.com/wp-content/uploads/2021/01/NikeNews_NikeSBDunkLo_StreetHawker_1_hd_1600.jpg)