Young and independent designers are often faced with a number of challenges in growing their brands. Distribution of their product can sometimes be the thorniest. It’s to this end that the 99 Design Store has stepped in, creating a space for local designers to showcase their talent.
Located at 99 Juta Street in Braamfontein the 99 Design Store launched on the 1st of September 2022. It coincided with First Thursdays, the showcase of arts and culture talent that happens on the first Thursday of every month in Joburg and CapeTown. A concept store, 99 Design Store will be a young designer space and is currently home to 19 of the city’s best and brightest. It includes collections from the design and lifestyle brand Neimil; founded by Keneilwe Mothoa and Lubabalo Mxalisa. It’s also the home of UNKNWN Projects, founded by Cebekhulu (Peace by Khotso) and Mohlokoane (Sash South Africa), the streetwear upcycling brand.
Visitors to the precinct are also be able to shop hand-crafted, curated collections from Boyde, Afrogrunge, Sinchui, Refuse, Muted Raggs, Vues, Broke, Asa Sadan, Floodhouse, Sash South Africa, Peace by Khotso, RGD Studios, Thabo Kopele, Long Season, The Uniconz and Buy$upply, with more emerging designers to follow.
The store’s founders are Tayla Foong of experiential agency Dear Friends and Adriaan Hugo and Katy Taplin from Dokter and Misses. Adriaan and Katy fitted the shop, and were also instrumental in the design of the 99 Juta building as a whole. “It has been a 2 year journey, connecting, meeting and sharing ideas with this special group of designers and friends, and we are so proud to finally begin the store’s journey.” – Tayla Foong of Dear Friends
Trading hours are Wednesday to Sunday, 10h00 until 17h00.
Nationwide shipping on all products is available.