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G-Star RAW relaunches the G-Star Elwood

G-Star Elwood

G-Star RAW announces the relaunch of their G-Star Elwood jeans. Reintroducing the original 3D design from 1996 to the generation of today. The G-Star Elwood – with its 3D denim design that catapulted the brand onto the cultural radar back in 1996 – has returned with a fresh update. The iconic piece has adapted to the times while maintaining all the key […]

The collective with a shoestring budget that BROKE the mould


Each time I see the word “broke” I’m transported to the skits interspersed through Kanye West’s sophomore, Late Registration. For anybody that’s unfamiliar, they chronicle the comings and goings of the Broke Phi Broke fraternity that loudly declare “Don’t spend no money, don’t got no clothes, aint got no cars, aint got no hoes. WE […]

Africa’s first Jordan collaboration comes to life with Shelflife

Jordan Shelflife

The Air Jordan 2 turns 35 years old this year and to mark the occasion they have a host of new drops and colourways coming. Part of the celebration includes partnering with three retailers to deliver collaborative lines with the stores that have helped grow the brand over the years. In a benchmark move, Nike […]

Thebe Magugu Has Capsule Collection With Christian Dior On The Way

Thebe Magugu is collaborating with Christian Dior in a capsule collection set to be dropping soon. The collection, in aid of the Charlize Theron Africa Outreach Project, is the result of Dior’s Maria Grazia Chiuri reaching out to a number of creatives to reinterpret The New Look. The New Look was introduced with Christian Dior’s […]

Local young designers call the Braamfontein concept 99 Design Store home

99 Design Store

Young and independent designers are often faced with a number of challenges in growing their brands. Distribution of their product can sometimes be the thorniest. It’s to this end that the 99 Design Store has stepped in, creating a space for local designers to showcase their talent. Located at 99 Juta Street in Braamfontein the […]

Patta’s New Monarch Collaboration With Nike Creates Waves, Not Cycles

Patta Nike Monarch

The Patta and Nike partnership goes back to 2008. Born as a streetwear store in 2004 “out of love and necessity rather than profit and novelty” the Dutch brand that started out as a streetwear store expanded its offering with its own in-house merchandise. While their own brand has risen in prominence, they’ve partnered with […]

Rich Mnisi: Exploring Uncharted Territories, Stretching Boundaries

There’s a rich history of the northernmost tribes of South Africa embracing womanhood as a tool of empowerment. The Balobedu have for centuries had a matrilineal line of succession in their monarchy with the Modjadji throne, wherein only women can accede to the throne and rule as the paramount of the people. In VhaVenda royal […]

New Year, New Sneakers: A Release Date Guide for 2021’s First Quarter

Air Jordan 1 Volt Gold This fresh take on the classic Air Jordan 1 draws design cues from previous AJ1 colourways that left a cultural mark. The tongue features exposed foam and a transparent, reversed tag for a deconstructed feel, while tri-tonal colour blocking in Volt, Sail and University Gold adds a burst of bright […]

Maxhosa debuts SS2021 collection virtually for NYFW

Maxhosa debuted their Spring/Summer 2021 collection in a virtual showcase for New York Fashion Week last night. The design house’s third time showing at NYFW, the title of the collection is “INGUMANGALISO IMISEBENZI KATHIXO” (‘God’s work is miraculous). Named after a song written by designer Laduma Ngxokolo’s grandfather, Mike Ngxokolo, the designer gave context to […]