![G-Star Elwood](https://theplugmag.com/wp-content/uploads/2023/09/DSC04857-scaled.jpg)
G-Star RAW relaunches the G-Star Elwood
![G-Star Elwood](https://theplugmag.com/wp-content/uploads/2023/09/DSC04857-scaled.jpg)
G-Star RAW relaunches the G-Star Elwood
G-Star RAW announces the relaunch of their G-Star Elwood jeans. Reintroducing the original 3D design from 1996 to the generation of today. The G-Star Elwood – with its 3D denim design that
![Crocs Height](https://theplugmag.com/wp-content/uploads/2024/07/Crocs.jpg)
Crocs takes self expression to a new height with their latest collection
Crocs launched their lates Height Collection at an event held at Momo Kuro, a popular rooftop restaurant in Rosebank. The Asian-inspired, modern high-rise venue perfectly
![Under Armour Unstoppable](https://theplugmag.com/wp-content/uploads/2024/07/NA_UNDER_ARMOUR_UAxTH1440.jpeg)
Born on the Pitch, Worn Everywhere; Under Armour Launches Unstoppable Collection
Whether you’re an athlete on the field or a fan amidst the roaring seats of a full stadium, you know the feeling – a racing
![](https://theplugmag.com/wp-content/uploads/2024/06/20240115_UNDER_ARMOUR_PROTECT_THIS_HOUSE_SHOT_02_19588-1-scaled.jpg)
Under Armour celebrate the greatest team the world has never seen with HeatGear Baselayer
Under Armour proudly unveils its latest campaign, “To the greatest team the world has never seen,” a stirring tribute to the unsung heroes of sport
![](https://theplugmag.com/wp-content/uploads/2024/06/UA-Event-118-scaled.jpg)
Cool performance gear has a new home with Under Armour Brand Icon House in Sandton City
Under Armour, showcased by its official distributor in South Africa, Apollo Brands (Pty) Ltd, celebrated Freedom Day by launching its latest Icon Brand House located in
![](https://theplugmag.com/wp-content/uploads/2024/03/3009_03.jpg)
Heron Preston presents new collection with H&M
Heron Preston joined H&M last September when the the retail giant announced the designer as the Creative Menswear Advisor. The long-term partnership has now borne
![Reebok](https://theplugmag.com/wp-content/uploads/2024/02/24SS_Create-What-Makes-You_PDP_Statement-Stack_TB.jpg)
Reebok launches a collection to “Create What Makes You”
Reebok has announced its Create What Makes You collection, available in South Africa on 26 February 2024. The collection features reimagined branding that pays homage
![](https://theplugmag.com/wp-content/uploads/2024/02/Look-35.jpeg)
Diesel democratises fashion with their FW24 collection
Diesel took to the Milan runway to showcase their FW24 collection. The focus of this season’s show was the democratisation of fashion, revealing what is
![Levi's Gundam](https://theplugmag.com/wp-content/uploads/2024/01/24_H1_GUNDAM_HP_STATIC_1-scaled.jpg)
Levi’s expands their universe with Gundam collaboration
Since the release of Mobile Suit Gundam series in 1979, the Gundam universe has steadily expanded while captivating audiences with compelling characters and complex narratives. Levi’s
![Reebok Hip Hop](https://theplugmag.com/wp-content/uploads/2023/12/Reebok-50th-Anniversary-of-Hip-Hop-Pack.jpg)
Reebok Unveils the 50 Years of Hip Hop Collection in Celebration of the Culture
Reebok proudly presents its 50 Years of Hip Hop Collection—a commemorative line inspired by the evolution of the culture, the figures who made groundbreaking contributions to
![adidas Originals](https://theplugmag.com/wp-content/uploads/2023/10/Copy-of-Untitled-Design-1.png)
South African creatives light up adidas Originals campaign
South African creatives who have played integral roles at the forefront of culture are the the faces lit up by adidas’ new Originals campaign. This
![Crocs Height](https://theplugmag.com/wp-content/uploads/2024/07/Crocs.jpg)
Crocs takes self expression to a new height with their latest collection
![Under Armour Unstoppable](https://theplugmag.com/wp-content/uploads/2024/07/NA_UNDER_ARMOUR_UAxTH1440.jpeg)
Born on the Pitch, Worn Everywhere; Under Armour Launches Unstoppable Collection
![](https://theplugmag.com/wp-content/uploads/2024/06/20240115_UNDER_ARMOUR_PROTECT_THIS_HOUSE_SHOT_02_19588-1-scaled.jpg)
Under Armour celebrate the greatest team the world has never seen with HeatGear Baselayer
![](https://theplugmag.com/wp-content/uploads/2024/06/UA-Event-118-scaled.jpg)
Cool performance gear has a new home with Under Armour Brand Icon House in Sandton City
![](https://theplugmag.com/wp-content/uploads/2024/03/3009_03.jpg)
Heron Preston presents new collection with H&M
![Reebok](https://theplugmag.com/wp-content/uploads/2024/02/24SS_Create-What-Makes-You_PDP_Statement-Stack_TB.jpg)
Reebok launches a collection to “Create What Makes You”
![](https://theplugmag.com/wp-content/uploads/2024/02/Look-35.jpeg)
Diesel democratises fashion with their FW24 collection
![Levi's Gundam](https://theplugmag.com/wp-content/uploads/2024/01/24_H1_GUNDAM_HP_STATIC_1-scaled.jpg)
Levi’s expands their universe with Gundam collaboration
![Reebok Hip Hop](https://theplugmag.com/wp-content/uploads/2023/12/Reebok-50th-Anniversary-of-Hip-Hop-Pack.jpg)
Reebok Unveils the 50 Years of Hip Hop Collection in Celebration of the Culture
![adidas Originals](https://theplugmag.com/wp-content/uploads/2023/10/Copy-of-Untitled-Design-1.png)