Made for the court, the PUMA Slipstream BBall is proven in the street

In what has surely been a slam dunk for PUMA with this silhouette, they’ve released another version of the Slipstream; the Slipstream BBall. The original PUMA Slipstream was a high-top basketball shoe born in 1987 as a successor to the SKY LX. Presented as a performance model that was “engineered for the serious player,” the […]

Teyana Taylor Brings Artistry to Her First Jordan Brand Collection

Teyana Taylor Jordan

Expanding the culture of basketball for a new generation, choreographer, singer, actress and artist Teyana Taylor is releasing her first capsule collection with Jordan Brand. For the collaboration, Teyana Taylor celebrates anyone who’s overcome a struggle. Like roses that grow from cracks in concrete, there’s no boxing you in and nowhere you can’t flourish. Her […]

PUMA and Rhuigi pay tribute to hip hop in the year of its 50th birthday

It’s been 50 years since DJ Kool Herc hosted the back to school jam at 1520 Sedgwick Avenue in the Bronx. By extending the drum breaks of the songs, he birthed a technique that we later came to know as the groundwork of hip hop. The genre’s been through all manner of transition since that […]

Vans gets on the mule craze with the Slip-On TRK

Mules have been all the rage these days with every sportswear brand coming out with their own versions. Vans has innovated their classic slip on and hopped on to the trend with their new utility shoe, the Slip-On TRK. Continuing the tradition of functional innovation, has unveiled their first-ever fully rinsable shoe. Designed to build […]

The RS-X Efekt Gradient is the latest chapter in PUMA’s running system franchise

The new RS-X Efekt Gradient pack joins the classic PUMA RS franchise to spark this new season. The refreshed silhouette arrives in four curated editions that are tied together with gradient colourways: Navy, Sand, Black, and a Purple colour scheme. The original RS franchise traces its origins to 1984 when PUMA endeavoured to create a […]

Stüssy x Levi’s is coming

Levi's Stüssy

Stüssy & Levi’s announced the launch of their latest collaborative collection, dropping Friday 24 February. The beloved brands have shared roots in California – Stüssy was born from the Southern California surf scene in the late ’80s and early ’90s while Levi’s was founded in San Francisco 170 years ago. 2023 marks the 150th anniversary of Levi’s 501 […]

Lebron James has a Liverpool Air Max 1 coming

Lebron Liverpool Airmax 1

Lebron James owns a minority stake in Liverpool, 2% to be exact, and the football club has used every bit of the goodwill and visibility from that deal for PR purposes. He’s one of the biggest athletes in the world, it would be foolhardy not to. The latest venture is a Liverpool Air Max 1, […]

Vinicius Jr. helms a luxury Apple Watch collection

Vinicius Jr. Apple Watch

Vinicius Jr. is at the helm of a new luxury Apple Watch cases with Golden concept. The Royal Edition are a limited series of Apple Watch cases available in Rose Gold, Gold, Stainless Steel and Jet Black that were released in collaboration with the Brazilian football star. The case, crafted with over 50 individually engineered […]

David  Laport’s turns G-Star into Denim After Dark with new collection

G-Star David Laport

Studio David Laport is a well known name in Dutch fashion. Having shown ready-to-wear collections at both Amsterdam and Paris Fashion Weeks, he’s designed the dress worn by Solange Knowles to the 2016 Met Gala and Rihanna’s Crop Over costume in 2019. He’s also won a number of awards in textile and sustainability initiatives for […]

June Ambrose has released her first co-branded collection with PUMA, Keeping Score

June Ambrose PUMA

June Ambrose has released her first co-branded collaboration, “Keeping Score”, with PUMA. This new collection is a celebration of Ambrose’s career and impact within hip hop and fashion, exploring the idea of reflection, and encouraging women to keep score of their wins. Since joining the sportswear brand in 2020 as the Creative Director for the […]

Vans’ Classics Are Forever

Vans Classic Since Forever

Vans has been classic since forever and their 2022 brand campaigns celebrated just that. They have a number of timeless styles in their line of footwear – the Sk8-Hi continues to rule the Braam streets till this day – and ‘Classic Since Forever’ wants to remind you of this just in case you forgot.  In […]