PUMA Reinvents and Revolutionises The RS-X Franchise


The bold look of PUMA’s 2022 RS embraces the future and honours the past PUMA unveils the 2022 RS-X franchise in cooperation with Skepta, the brand’s new global ambassador, creative consultant and designer. Skepta also fronts PUMA’s new RS-X “Revolutionaries” campaign, which features a video following Skepta as he dismantles and rebuilds the world around […]

The collective with a shoestring budget that BROKE the mould


Each time I see the word “broke” I’m transported to the skits interspersed through Kanye West’s sophomore, Late Registration. For anybody that’s unfamiliar, they chronicle the comings and goings of the Broke Phi Broke fraternity that loudly declare “Don’t spend no money, don’t got no clothes, aint got no cars, aint got no hoes. WE […]

Bonang Matheba has a summer range coming with Steve Madden

Bonang Matheba Steve Madden

The Queen is back! As part of the brands build-up in celebrating 10 years in Africa, Steve Madden has announced a collaboration with the one and only Bonang Matheba. She’ll be bringing her signature style and outlook to the Steve Madden Bonang Matheba Holiday Select Collection, just in time for the festive season. The collection […]

Africa’s first Jordan collaboration comes to life with Shelflife

Jordan Shelflife

The Air Jordan 2 turns 35 years old this year and to mark the occasion they have a host of new drops and colourways coming. Part of the celebration includes partnering with three retailers to deliver collaborative lines with the stores that have helped grow the brand over the years. In a benchmark move, Nike […]

Thebe Magugu Has Capsule Collection With Christian Dior On The Way

Thebe Magugu is collaborating with Christian Dior in a capsule collection set to be dropping soon. The collection, in aid of the Charlize Theron Africa Outreach Project, is the result of Dior’s Maria Grazia Chiuri reaching out to a number of creatives to reinterpret The New Look. The New Look was introduced with Christian Dior’s […]

Cara Delevingne stars in G-Star RAW’s new Hardcore Denim campaign

G-Star Cara Delevingne

Top model, actress and singer Cara Delevingne is the face of the new G-Star Hardcore Denim campaign. With a female talent to front the campaign, she fits in perfectly with the brand’s tradition of working with unique talents. Delevingne is a  “true original” through her rebellious, outspoken character and her ability to show different  aspects to […]

Puma teams up with MCM for the new Slipstream Lo interpretation

Puma MCM Slipstream Lo

Two German brands come together for what they deem a slam dunk of a collaboration. Puma and Modern Creation München, also known as MCM, bring their talents together for a new collab on the brand’s Slipstream Lo silhouette. The Slipstream Mid was released as a competitive basketball shoe in 1987, and its successor, the Lo […]

Local young designers call the Braamfontein concept 99 Design Store home

99 Design Store

Young and independent designers are often faced with a number of challenges in growing their brands. Distribution of their product can sometimes be the thorniest. It’s to this end that the 99 Design Store has stepped in, creating a space for local designers to showcase their talent. Located at 99 Juta Street in Braamfontein the […]

WAFFLESNCREAM and S.W.A.N.K Jozi host a joint pop up this Friday


WAFFLESNCREAM is the Nigerian brand that started out as Nigeria’s first skateboarding company but has expanded into merchandise and a host of other cultural eventing. S.W.A.N.K Jozi started as a side hustle for some ambitious teenagers selling merch out of their school backpacks and has evolved into an urban streetwear retailer with their own store […]