Crocs takes self expression to a new height with their latest collection
Crocs launched their lates Height Collection at an event held at Momo Kuro, a popular rooftop restaurant in Rosebank. The Asian-inspired, modern high-rise venue perfectly embodied the spirit of Crocs’ collection, with its panoramic vistas and sophisticated atmosphere providing the ideal backdrop. The Height Collection is aimed at encouraging self-expression and boosting confidence with a […]
Born on the Pitch, Worn Everywhere; Under Armour Launches Unstoppable Collection
Whether you’re an athlete on the field or a fan amidst the roaring seats of a full stadium, you know the feeling – a racing pulse, mind and body in focus with eyes on the goal and a confidence that can’t be extinguished. That fierce energy finally has an outlet with the arrival of Under […]
Under Armour celebrate the greatest team the world has never seen with HeatGear Baselayer
Under Armour proudly unveils its latest campaign, “To the greatest team the world has never seen,” a stirring tribute to the unsung heroes of sport – the teams and individuals whose grit and determination often go unnoticed. This campaign paints a vivid picture of the extraordinary journey of those who defy the odds, echoing the […]
Cool performance gear has a new home with Under Armour Brand Icon House in Sandton City
Under Armour, showcased by its official distributor in South Africa, Apollo Brands (Pty) Ltd, celebrated Freedom Day by launching its latest Icon Brand House located in Sandton City. The new Icon Brand House is an expansive retail space dedicated to offering a comprehensive range of Under Armour’s most recent seasonal merchandise. The store features everything from high-performance apparel […]
Heron Preston presents new collection with H&M
Heron Preston joined H&M last September when the the retail giant announced the designer as the Creative Menswear Advisor. The long-term partnership has now borne fruit with the presentation of their collaborative debut collection. The partnership includes seasonal collections and creative advisory, as well as empowerment of young creative talent, with a circular innovation programme, […]
Reebok launches a collection to “Create What Makes You”
Reebok has announced its Create What Makes You collection, available in South Africa on 26 February 2024. The collection features reimagined branding that pays homage to two iconic eras of Reebok, weaving the heritage of the past with the innovation of the future. Taking inspiration directly from design elements in the collection—including the distinctive cut-out […]
Diesel democratises fashion with their FW24 collection
Diesel took to the Milan runway to showcase their FW24 collection. The focus of this season’s show was the democratisation of fashion, revealing what is usually hidden by giving fans access to the behind-the-scenes details to the goings on of runway show prep. Speaking of the decision, Glenn Martens, creative director of Diesel said, “We […]
Levi’s expands their universe with Gundam collaboration
Since the release of Mobile Suit Gundam series in 1979, the Gundam universe has steadily expanded while captivating audiences with compelling characters and complex narratives. Levi’s has entered this universe, creating a futuristic collection in its classic styles and garments. While there are countless characters and storylines within the Gundam universe, the humanoid Gundam machines piloted […]
Reebok Unveils the 50 Years of Hip Hop Collection in Celebration of the Culture
Reebok proudly presents its 50 Years of Hip Hop Collection—a commemorative line inspired by the evolution of the culture, the figures who made groundbreaking contributions to the genre, and the brand’s position at the heart of it all. Set to drop in South Africa on 7 December 2023, it’s a celebration of both hip hop’s legacy […]
South African creatives light up adidas Originals campaign
South African creatives who have played integral roles at the forefront of culture are the the faces lit up by adidas’ new Originals campaign. This comes following the successful global launch of “We Gave the World an Original. You Gave Us a Thousand Back,” which celebrates three adidas original silhouettes. To highlight the three original […]
Ivy Park Noir is here, the final instalment of Beyoncé’s collaboration with adidas
adidas and IVY PARK unveil the final instalment of their collaboration together, titled IVY PARK NOIR. For the final show of her Renaissance world tour, Beyoncé took to the Kansas City stage in an all-black embossed leather and latex fit . She captioned the accompanying Instagram post “Felt great to design and wear the final […]
SA designers Decorum Stylists took to Paris runways for Fashion Week
Decorum Stylists, the luxury suit tailoring brand from South Africa, made its debut on the international fashion stage with an exclusive showcase of their inaugural collection, Afrika Borwa ya Rona at Paris Fashion Week Studio show on Wednesday, 27th of September 2023. A luxury suit tailoring brand, Mphahlela and Rethabile Mokgatle are the design duo that make up […]