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Heron Preston presents new collection with H&M

Heron Preston joined H&M last September when the the retail giant announced the designer as the Creative Menswear Advisor. The long-term partnership has now borne fruit with the presentation of their collaborative debut collection. The partnership includes seasonal collections and creative advisory, as well as empowerment of young creative talent, with a circular innovation programme, […]

Reebok launches a collection to “Create What Makes You”


Reebok has announced its Create What Makes You collection, available in South Africa on 26 February 2024. The collection features reimagined branding that pays homage to two iconic eras of Reebok, weaving the heritage of the past with the innovation of the future. Taking inspiration directly from design elements in the collection—including the distinctive cut-out […]

Diesel democratises fashion with their FW24 collection

Diesel took to the Milan runway to showcase their FW24 collection. The focus of this season’s show was the democratisation of fashion, revealing what is usually hidden by giving fans access to the behind-the-scenes details to the goings on of runway show prep. Speaking of the decision, Glenn Martens, creative director of Diesel said, “We […]

Levi’s expands their universe with Gundam collaboration

Levi's Gundam

Since the release of Mobile Suit Gundam series in 1979, the Gundam universe has steadily expanded while captivating audiences with compelling characters and complex narratives. Levi’s has entered this universe, creating a futuristic collection in its classic styles and garments. While there are countless characters and storylines within the Gundam universe, the humanoid Gundam machines piloted […]

Reebok Unveils the 50 Years of Hip Hop Collection in Celebration of the Culture

Reebok Hip Hop

Reebok proudly presents its 50 Years of Hip Hop Collection—a commemorative line inspired by the evolution of the culture, the figures who made groundbreaking contributions to the genre, and the brand’s position at the heart of it all. Set to drop in South Africa on 7 December 2023, it’s a celebration of both hip hop’s legacy […]

South African creatives light up adidas Originals campaign

adidas Originals

South African creatives who have played integral roles at the forefront of culture are the the faces lit up by adidas’ new Originals campaign. This comes following the successful global launch of “We Gave the World an Original. You Gave Us a Thousand Back,” which celebrates three adidas original silhouettes. To highlight the three original […]

SA designers Decorum Stylists took to Paris runways for Fashion Week

Decorum Stylists Paris

Decorum Stylists, the luxury suit tailoring brand from South Africa, made its debut on the international fashion stage with an exclusive showcase of their inaugural collection, Afrika Borwa ya Rona at Paris Fashion Week Studio show on Wednesday, 27th of September 2023. A luxury suit tailoring brand, Mphahlela and Rethabile Mokgatle are the design duo that make up […]

Levi’s and Crocs: the unlikely pairing that has gone the distance

Levi's Crocs

The denim clog is not a combination of words that would inspire fashion confidence ordinarily but Levi’s has taken up that challenge with the release of their Crocs capsule. Levi’s has celebrated 150 years of the 501 jeans in 2023 and as part of that celebration they’ve partnered with Crocs for a unique take on […]

Diesel sets Milan Fashion Week on fire with their SS24 return to the runway

Diesel SS24

Diesel marked their return to the runway and showcased their highly anticipated SS24 collection. The show took place at Scalo Farini in the middle of a free 8-hour rave with NTS for over 7000 guests. Done to represent Diesel’s spirit, that represents impact, experimentation, pleasure, and play: the Spring/Summer 2024 is a collection for partying […]

G-Star RAW relaunches the G-Star Elwood

G-Star Elwood

G-Star RAW announces the relaunch of their G-Star Elwood jeans. Reintroducing the original 3D design from 1996 to the generation of today. The G-Star Elwood – with its 3D denim design that catapulted the brand onto the cultural radar back in 1996 – has returned with a fresh update. The iconic piece has adapted to the times while maintaining all the key […]

PUMA x Nando’s serve up the RS-Xtra Hot to celebrate Heritage Day

PUMA Nandos

Two of the hottest brands have come together to celebrate SA’s Heritage Day. PUMA and Nando’s have announced the RS-Xtra Hot, a collab that sees PUMA’s iconic RS-X silhouette decked out in Nando’s branding and detailing, a re-imagining of the sneaker. “PUMA wanted to celebrate Heritage Day in South Africa by partnering with an iconic […]