The Synergy of Brands and Culture
Brands and culture have always been intertwined and working together to provide consumers with experiences that are relatable and resonate with the audience. However, more than ever, brands are incorporating the mediums of music, art, and entertainment into their major campaigns. South Africa is no different and the last year has seen an unprecedented level […]
PUMA x Tetris
PUMA has created a collection celebrating TETRIS, one of the most recognizable video games in history, with shoes and apparel that feature the iconic Tetrimino playing pieces. Ingeniously simple and timelessly engaging, TETRIS, which was created by Russian video game designer Alexey Pajitnov, has been a favourite among video gamers of all ages since its […]