PUMA x J.Cole release The Sky Dreamer
Yesterday, global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself. The theme of the spot speaks to never abandoning one’s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville […]
Love & SA Hip Hop – Our Valentine’s Picks
It’s that time of year again when your timeline is filled with either cynical thoughts on the capitalist drive behind Valentine’s Day or the sweet mushy stuff between lovers celebrating each other. Hip Hop is not averse to the mushy stuff, the rappers usually don’t wanna let you know that they’re some of the biggest […]