Lebron James has a Liverpool Air Max 1 coming

Lebron Liverpool Airmax 1

Lebron James owns a minority stake in Liverpool, 2% to be exact, and the football club has used every bit of the goodwill and visibility from that deal for PR purposes. He’s one of the biggest athletes in the world, it would be foolhardy not to. The latest venture is a Liverpool Air Max 1, […]

Trinidad James is headed to SA for the launch of Sneaker District

Trinidad James Sneaker District

Trinidad James, host of Complex’s Full Sized Run, is headed to SA for the launch of premium apparel and sneaker store, Sneaker District. Founded in Abu Dhabi, the retail store announced in November that they would be expanding to South African shores. The launch of the store is now set to take place in early […]

Vinicius Jr. helms a luxury Apple Watch collection

Vinicius Jr. Apple Watch

Vinicius Jr. is at the helm of a new luxury Apple Watch cases with Golden concept. The Royal Edition are a limited series of Apple Watch cases available in Rose Gold, Gold, Stainless Steel and Jet Black that were released in collaboration with the Brazilian football star. The case, crafted with over 50 individually engineered […]