PUMA and Rhuigi pay tribute to hip hop in the year of its 50th birthday
It’s been 50 years since DJ Kool Herc hosted the back to school jam at 1520 Sedgwick Avenue in the Bronx. By extending the drum breaks of the songs, he birthed a technique that we later came to know as the groundwork of hip hop. The genre’s been through all manner of transition since that […]
Stüssy x Levi’s is coming
Stüssy & Levi’s announced the launch of their latest collaborative collection, dropping Friday 24 February. The beloved brands have shared roots in California – Stüssy was born from the Southern California surf scene in the late ’80s and early ’90s while Levi’s was founded in San Francisco 170 years ago. 2023 marks the 150th anniversary of Levi’s 501 […]