Shot on a beautiful deserted beach in Cape Town – Reason successfully depicts a short story on what it is to feel like a celebrity. Artistic scenes in the video showcase Reason standing on a blue piano performing the single on the deserted beach with a decapitated Victorian building setting the tone in the background. In this minimal visual, a beautiful flowered leading lady is framed in various shots walking on the beach and subtly seducing an intrigued audience. “Without giving too much away – this video is creatively different from my previous music video’s. We wanted to show off metaphors of what it is to be a celebrity, and we have done this on a deserted beach” said rapper Reason.