Successful Local Brand and Artist Partnerships
Words by Sanele Mawisa Marketing as a method to effect sales has been around since time immemorial. In Economics you learn about demand and supply and the value chain. The last decade has seen the meteoric rise of two forms of marketing – digital marketing and influencer marketing. Utilizing the two in conjunction has been […]
Boiler Room and Ballantine’s Dish Out an Epic True Music Africa
Words by Mercia Tucker The Boiler Room and Ballantines have made their way to South Africa once again for True Music Africa, a tour dedicated to uplifting talent in the continent to a global audience. In a spectacular display of the strength of cross-continental conversation, Ballantines and Boiler Room hosted the True Music Forum on […]
A Right to Shine Doccie
‘A Right to Shine’ documents the lead up to Cape Town’s epic Ballantine’s X Boiler Room event. Get under the skin of the hometown heroes of Cape Town’s DIY music scene with YoungstaCPT, K$, Aux Womdatso & DJ Lyle, as part of our True Music Africa tour with Ballantine’s.