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The Rise of Artist Owned Festivals

Words by Zee Ntloko In 2015, Cassper Nyovest embarked on the seemingly audacious task of hosting a concert at The Dome and attempting to fill up the 20,000-capacity venue. What was first met with scepticism and even ridicule, the premiere Fill Up event surprisingly succeeded and ushered in the high-profile artist’s festival in South Africa. […]