The Future of Influencer Marketing in SA

Words by Mercia Tucker The Cambridge English dictionary defines an influencer as “someone who affects or changes the way that other people behave, for example through their use of social media.” By definition, this could extend to any person whose paths we cross on social media whose opinion has swayed us in a particular aspect. […]

The SA Influencer Landscape

Words by Sanele Mawisa What is an influencer? If I had a rand for every time this topic reared its confused head on twitter, I would make as much money as influencers do. The reason for this topic being so contentiously debated is due to a lack of understanding on the subject. Everybody has their […]