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One Source Live Set To Take Over Joburg

The legendary kwaito group, Bongo Maffin has joined the African Creative Revolution. Led by incredible singer-song writer, Thandiswa Mazwai, the group continue their historic reunion after 12-years apart at One Source Live (OSL) on Saturday 24 March 2018. One Source Live is an all-day festival celebrating the transformative power of African creativity spanning music, fashion, […]

Absolut Presents One Source Live

Africa is in the midst of a creative revolution. A new breed of artists, musicians, and fashion designers is changing how the world sees and thinks about Africa and its people. Absolut and Khuli Chana continue their collaboration, this time bringing together a heroic league of international artists from across the continent to celebrate and […]

Best Dressed Rappers in SA

Words by Kendra Hunsley  Historically, the focus was primarily on artistic offerings and talent. Today, it takes more than 16 bars to solidify your place at the top. Rappers are now style icons; a notion that the OGs in the game probably offer a side eye to. Having the full package has become paramount and […]

Maftown’s Impact on SA Hip Hop

Words by Mercia Tucker   Mafikeng is home to some of South Africa’s most talented and celebrated artists.  When considering the cultural capital of South African music and entertainment spaces in the 90s, however, Maftown hardly came to mind. Kwaito took the urban youth by storm as the centre of a cultural revolution that validated a […]

Khuli Chana To Attend The Grammy’s

Absolut is the Official Spirits Partner of the 59th Annual GRAMMY AWARDs. As a celebration of this powerful union, Absolut will be sending Khuli Chana to take Africa to the world. In celebration of the most recent success with the One Source collaboration album, Absolut Vodka is sending Rapper and Absolut Ambassador Khuli Chana to […]

SA Hip Hop Brand Kings

Words by Mercia Tucker  “The Superstar shoe was dead. The shoe was dead. And Run-D.M.C. singlehandedly brought that shoe back” said Angelo Anastasio, Marketing Director for Adidas 1984-1991. It was Russell Simmons’ idea for the group to record a track about My Adidas, but it was Lyor Cohen’s business acumen that had them pitch a […]