2018 – A Revelatory Year for SA Music
Words by Misa Narrates The debate about which year was the “best” or “worst” has begun online. When it comes to music, 2018 has been an interesting time. From 4 track EPs to bloated albums, 2018 was another year of musical contributions wherein a blossoming new school of talent joins the ranks of artists who […]
Successful Local Brand and Artist Partnerships
Words by Sanele Mawisa Marketing as a method to effect sales has been around since time immemorial. In Economics you learn about demand and supply and the value chain. The last decade has seen the meteoric rise of two forms of marketing – digital marketing and influencer marketing. Utilizing the two in conjunction has been […]