Best of the Bubble: Sneaker Exclusives to Look Out For with the NBA Restart

ESPN is back! Multichoice made the announcement yesterday that the home of American sports will have two 24-hour channels made available on DStv’s bouquet from the 29th July, and the basketball-loving community of SA couldn’t be happier. NFL, MLB, and NHL games all have their place on the network but the Cullinan diamond in the […]

The NBA and Apple Music launch BASE:LINE

Apple Music and the National Basketball Association (NBA), together with UnitedMasters, are excited to premiere BASE:LINE, a new Apple Music independent music playlist committed to searching the earth for the best new hip hop artists.  Throughout the history of the NBA, hip hop has been synonymous with the league’s culture. The teams, players and fans have […]

The Impact of adidas Basketball Shoes on Culture

When Adolf Dassler founded the sportswear giant adidas in 1949 I doubt he would have imagined how the brand would transcend sports and fully entrench itself into people’s lifestyles. You can’t talk history of sports and not mention adidas so it is unsurprising that the history of basketball is closely interwoven with the brand. The […]