[VIDEO] adidas Drops Blockbuster ‘Creativity is the Answer’ Video
Using the world’s greatest moment in sport as the backdrop – adidas has re-engineered the traditional campaign model through personal storytelling, bringing together 56 of the world’s most influential Creators across Sport Culture, including Leo Messi, ASAP Ferg, Caroline Wozniacki, Karlie Kloss and Pharrell Williams. adidas believes in the power of an athlete’s imagination and using […]
adidas Originals & Pharrell Introduce the Hu Holi Blank Canvas Collection
For Spring/Summer 2018, adidas Originals and Pharrell Williams take a trip to northern India to honor the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and humanity. Here, festival attendees paint their bodies head-to-toe and fling brightly hued powders in the air, hoping for long-lasting color in their everyday lives. Imagined as a […]
10 Best Dressed Men in Hip Hop
Words by Kendra Hunsley Hip Hop: a pivotal element of the culture. It’s always been tied to style, from B-boy culture which hyped up sportswear brands such as Adidas and FILA to the introduction of ostentatiousness by way of luxury brands. Today, artists take their image just as serious as they do their 16 bars. […]