Africa’s first Jordan collaboration comes to life with Shelflife
The Air Jordan 2 turns 35 years old this year and to mark the occasion they have a host of new drops and colourways coming. Part of the celebration includes partnering with three retailers to deliver collaborative lines with the stores that have helped grow the brand over the years. In a benchmark move, Nike […]
Nike SA Presents First Customised Sneaker Collective
Since 1982, marking the introduction of Air technology to basketball, the Air Force 1 has served as a blank canvas for self-expression inspiring artists, musicians and creative communities worldwide. To celebrate one of Nike’s most recognizable silhouettes and its timeless white/white and black/black designs, Nike invited a curated group of creatives to reimagine and customize […]
Store of the Month: Shelflife Johannesburg
Words by Azola Mona Founded on graffiti and street art in 2006 the natively Cape Townian, Shelflife was the first streetwear store in Africa. To date, the retail streetwear and sneaker store has held the local urban/street and sneaker culture down for over a decade. In that time, the store has grown from strength to […]