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Global sports brand PUMA and renowned luxury fashion house MCM recently presented their milestone collaboration at Tribeca Film Festival in New York City. The partnership was born in celebration of the PUMA Suede’s 50th Anniversary, marking the iconic sneaker’s significance across cultures, from pop, street, fashion and music.

During an exclusive event, hip-hop OG Big Daddy Kane and today’s freshest DJ acts, Rhapsody and 9th Wonder, all rocked the collection at a performance that brought the house down in New York City. The audience comprised of industry tastemakers, cool Tribeca festival crowd, fashion and lifestyle press and influencers.

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