Stüssy x Levi’s is coming

Levi's Stüssy

Stüssy & Levi’s announced the launch of their latest collaborative collection, dropping Friday 24 February. The beloved brands have shared roots in California – Stüssy was born from the Southern California surf scene in the late ’80s and early ’90s while Levi’s was founded in San Francisco 170 years ago. 2023 marks the 150th anniversary of Levi’s 501 […]

Lebron James has a Liverpool Air Max 1 coming

Lebron Liverpool Airmax 1

Lebron James owns a minority stake in Liverpool, 2% to be exact, and the football club has used every bit of the goodwill and visibility from that deal for PR purposes. He’s one of the biggest athletes in the world, it would be foolhardy not to. The latest venture is a Liverpool Air Max 1, […]

Vinicius Jr. helms a luxury Apple Watch collection

Vinicius Jr. Apple Watch

Vinicius Jr. is at the helm of a new luxury Apple Watch cases with Golden concept. The Royal Edition are a limited series of Apple Watch cases available in Rose Gold, Gold, Stainless Steel and Jet Black that were released in collaboration with the Brazilian football star. The case, crafted with over 50 individually engineered […]

David  Laport’s turns G-Star into Denim After Dark with new collection

G-Star David Laport

Studio David Laport is a well known name in Dutch fashion. Having shown ready-to-wear collections at both Amsterdam and Paris Fashion Weeks, he’s designed the dress worn by Solange Knowles to the 2016 Met Gala and Rihanna’s Crop Over costume in 2019. He’s also won a number of awards in textile and sustainability initiatives for […]

June Ambrose has released her first co-branded collection with PUMA, Keeping Score

June Ambrose PUMA

June Ambrose has released her first co-branded collaboration, “Keeping Score”, with PUMA. This new collection is a celebration of Ambrose’s career and impact within hip hop and fashion, exploring the idea of reflection, and encouraging women to keep score of their wins. Since joining the sportswear brand in 2020 as the Creative Director for the […]

PUMA Reinvents and Revolutionises The RS-X Franchise


The bold look of PUMA’s 2022 RS embraces the future and honours the past PUMA unveils the 2022 RS-X franchise in cooperation with Skepta, the brand’s new global ambassador, creative consultant and designer. Skepta also fronts PUMA’s new RS-X “Revolutionaries” campaign, which features a video following Skepta as he dismantles and rebuilds the world around […]

Cara Delevingne stars in G-Star RAW’s new Hardcore Denim campaign

G-Star Cara Delevingne

Top model, actress and singer Cara Delevingne is the face of the new G-Star Hardcore Denim campaign. With a female talent to front the campaign, she fits in perfectly with the brand’s tradition of working with unique talents. Delevingne is a  “true original” through her rebellious, outspoken character and her ability to show different  aspects to […]

Puma teams up with MCM for the new Slipstream Lo interpretation

Puma MCM Slipstream Lo

Two German brands come together for what they deem a slam dunk of a collaboration. Puma and Modern Creation München, also known as MCM, bring their talents together for a new collab on the brand’s Slipstream Lo silhouette. The Slipstream Mid was released as a competitive basketball shoe in 1987, and its successor, the Lo […]

Thebe Magugu and adidas announce new collaborative collection coming

Thebe Magugu adidas

Today, adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material […]

Ivytopia is Beyoncé and Ivy Park’s latest collaboration with adidas

Ivytopia Beyonce Ivy Park

Beyoncé and Ivy Park have announced their latest collaborative collection with adidas, Ivytopia. Described as a journey to discover one’s own nirvana, the collection “explores the collective connection we share after emerging from a period of isolation. IVYTOPIA imagines the possibilities of this journey with one another, dreaming and exploring our infinite potential. Whether a beach, mountain range, […]

GOLF WANG x Converse taps into a nature inspired look with the OWL

Tyler the Creator is back with another shoe release, the GOLF WANG OWL. He has applied a distinct owl camo print to the Chuck 70, continuing a trend of bringing unexpected designs to Converse icons through the creative muse of GOLF WANG.  Born from his latest subversive apparel drop, Tyler, The Creator mixes woodland camo with […]