Thebe Magugu is the designer of choice for the new Orlando Pirates jersey
Orlando Pirates has unveiled its 2023/24 season jersey in collaboration with adidas and Thebe Magugu is the designer responsible for the official home and away jersey. Announced last Tuesday by all three brands, the collaboration is seen as “the latest marriage of performance sportswear and streetwear.” Sport has long intersected with street culture and the […]
Made for the court, the PUMA Slipstream BBall is proven in the street
In what has surely been a slam dunk for PUMA with this silhouette, they’ve released another version of the Slipstream; the Slipstream BBall. The original PUMA Slipstream was a high-top basketball shoe born in 1987 as a successor to the SKY LX. Presented as a performance model that was “engineered for the serious player,” the […]
Teyana Taylor Brings Artistry to Her First Jordan Brand Collection
Expanding the culture of basketball for a new generation, choreographer, singer, actress and artist Teyana Taylor is releasing her first capsule collection with Jordan Brand. For the collaboration, Teyana Taylor celebrates anyone who’s overcome a struggle. Like roses that grow from cracks in concrete, there’s no boxing you in and nowhere you can’t flourish. Her […]
PUMA and Rhuigi pay tribute to hip hop in the year of its 50th birthday
It’s been 50 years since DJ Kool Herc hosted the back to school jam at 1520 Sedgwick Avenue in the Bronx. By extending the drum breaks of the songs, he birthed a technique that we later came to know as the groundwork of hip hop. The genre’s been through all manner of transition since that […]
Vans gets on the mule craze with the Slip-On TRK
Mules have been all the rage these days with every sportswear brand coming out with their own versions. Vans has innovated their classic slip on and hopped on to the trend with their new utility shoe, the Slip-On TRK. Continuing the tradition of functional innovation, has unveiled their first-ever fully rinsable shoe. Designed to build […]
Stüssy x Levi’s is coming
Stüssy & Levi’s announced the launch of their latest collaborative collection, dropping Friday 24 February. The beloved brands have shared roots in California – Stüssy was born from the Southern California surf scene in the late ’80s and early ’90s while Levi’s was founded in San Francisco 170 years ago. 2023 marks the 150th anniversary of Levi’s 501 […]
Lebron James has a Liverpool Air Max 1 coming
Lebron James owns a minority stake in Liverpool, 2% to be exact, and the football club has used every bit of the goodwill and visibility from that deal for PR purposes. He’s one of the biggest athletes in the world, it would be foolhardy not to. The latest venture is a Liverpool Air Max 1, […]
Vinicius Jr. helms a luxury Apple Watch collection
Vinicius Jr. is at the helm of a new luxury Apple Watch cases with Golden concept. The Royal Edition are a limited series of Apple Watch cases available in Rose Gold, Gold, Stainless Steel and Jet Black that were released in collaboration with the Brazilian football star. The case, crafted with over 50 individually engineered […]
David Laport’s turns G-Star into Denim After Dark with new collection
Studio David Laport is a well known name in Dutch fashion. Having shown ready-to-wear collections at both Amsterdam and Paris Fashion Weeks, he’s designed the dress worn by Solange Knowles to the 2016 Met Gala and Rihanna’s Crop Over costume in 2019. He’s also won a number of awards in textile and sustainability initiatives for […]
June Ambrose has released her first co-branded collection with PUMA, Keeping Score
June Ambrose has released her first co-branded collaboration, “Keeping Score”, with PUMA. This new collection is a celebration of Ambrose’s career and impact within hip hop and fashion, exploring the idea of reflection, and encouraging women to keep score of their wins. Since joining the sportswear brand in 2020 as the Creative Director for the […]
PUMA Reinvents and Revolutionises The RS-X Franchise
The bold look of PUMA’s 2022 RS embraces the future and honours the past PUMA unveils the 2022 RS-X franchise in cooperation with Skepta, the brand’s new global ambassador, creative consultant and designer. Skepta also fronts PUMA’s new RS-X “Revolutionaries” campaign, which features a video following Skepta as he dismantles and rebuilds the world around […]
Cara Delevingne stars in G-Star RAW’s new Hardcore Denim campaign
Top model, actress and singer Cara Delevingne is the face of the new G-Star Hardcore Denim campaign. With a female talent to front the campaign, she fits in perfectly with the brand’s tradition of working with unique talents. Delevingne is a “true original” through her rebellious, outspoken character and her ability to show different aspects to […]