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[VIDEO] Uno July Drops ‘Native Yards 57’

Uno July has released the official Native Yards 57 music video featuring Youngsta.“I felt like the image that is portrayed by hip hop music is more glamorized and always based on materialism,” Uno said. “Ideally, I would like to bring it back to the essence and celebrate the music.” Uno, who is originally from Gugulethu, […]

A-reece Departs From Ambitiouz Ent

Rising South Africa hip hop star, A-reece, has just announced that he has departed from record label, Ambitiouz Records. A-reece announced that he is no longer part of the label as of today and that he has availed himself to other opportunities. Whilst exact details around why he has chosen to depart from the label […]

adidas Consortium Sneaker Exchange – Sneakersnstuff x Social Status

The second installment of the 2017 Sneaker Exchange is a transcontinental collaboration between two major Consortium partners. Sweden’s Sneakersnstuff began life in Stockholm and has gradually opened stores across northern Europe. Similarly, Social Status started with a single store in North Carolina before expanding around the eastern United States. Geographical expansion may have served as […]

PUMA Drops We Run The Streets Ad

PUMA’s Run The Streets campaign gets a local flavour with rapper Gigi Lamayne, 2015 South African Hip Hop Awards winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba and PUMA’s own Rolo Rozay lacing up in the IGNITE Limitless Core and IGNITE evoKNIT Fade footwear. The foursome will be featured in the footwear and […]

TRNSD Drops New Lookbook

TRNSD (pronounced Trendscend) is a South African streetwear label that is concept driven. They focus on the detail, texture and fit of each garment which are produced locally. Check out their latest lookbook below.