adidas Originals Launches EQT BASK ADV
EVERYTHING THAT IS ESSENTIAL. NOTHING THAT IS NOT. This season, adidas Originals presents an EQT sneaker release translating the iconic ‘90s line’s distinctive design language into a new high-top basketball context, introducing the EQT BASK ADV silhouette. At the intersection of creativity and a focus on quality, the EQT BASK ADV shoe reflects on its […]
adidas Originals Launches SA adicolor Campaign
adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognisable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate colour for a new generation – never afraid to poke fun at itself. adicolor transcends cultures […]
Puma & FUBU Drop A Suede 50 Pack That’s For All Of Us
You can’t think about 90’s streetwear without thinking about FUBU, the definitive hip- hop brand literally for the people: For Us By Us. Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown started out as four friends in a basement and like PUMA, built a brand #ForAllTime. FUBU was one of the first streetwear […]
adidas Originals Revives adicolor Apparel Franchise in SS18
adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color for a new generation – never afraid to poke fun at itself. Pairing the colours […]
PUMA Breakdance Cities Pack Honours Hip Hop Heritage
To kick off 2018 and as part of their campaign celebrating 50 years of the Suede sneaker, PUMA drops the Suede 50 Breakdance Cities Pack today, paying respect to the four most influential breakdancing cities worldwide: New York, Berlin, Paris and Seoul. The PUMA Suede has played a huge role in the global breakdance scene […]
DEAD. – WE GON’ LIVE FOREVER ii
DEAD. WE GON’ LIVE FOREVER ii a photo essay by CHRISTIAN.777 P A R T 1 Why does school look like prison, all i want is a jelly jolly. Digital by Waseem Noordien P A R T 2 Energy cannot be created nor destroyed, but only transferred. 35mm film by Haneem Christian CREDITS Photographer (part […]
OhYesLord’s The Holiday BoyScouts Release Feriados
OhYesLord’s The Holiday Boyscouts have just released a collection for the festive season called FERIADOS, which means holidays in Portuguease. The theme itself centres around a house party with at a friend’s bachelor pad with brazilian music blurring, spreading great vibes all around. The Feriados Collection goes on sale this week. Follow OHYESLORD on twitter and instagram for […]
Nike SA Presents First Customised Sneaker Collective
Since 1982, marking the introduction of Air technology to basketball, the Air Force 1 has served as a blank canvas for self-expression inspiring artists, musicians and creative communities worldwide. To celebrate one of Nike’s most recognizable silhouettes and its timeless white/white and black/black designs, Nike invited a curated group of creatives to reimagine and customize […]
Nasty C Launches Redbat Collection with Sportscene
Nasty C has gotten together with Redbat for a super fly capsule collection that hit stores in Sportscene stores across the country earlier this month. The range features well-designed sporty styles such as dad hats, tees, sweatpants, hoodies, bandannas and a slew of other fresh items. The collaboration is a first for Redbat which is […]
Puma and Trapstar Release Football Inspired Collection
There’s a star trapped inside everyone and London-based lifestyle brand Trapstar sets it free. Founders Mikey, Lee and Will dig through every decade and artistic discipline out there in their pursuit of inspiration. The latest PUMA x Trapstar collection outfits archive sportswear silhouettes with utilitarian details, adding their tough-as-nails attitude to streetwear. With PUMA’s rich […]
adidas + KANYE WEST confirm YEEZY drops for remainder of 2017
YEEZY BOOST 350 V2 Semi Frozen Yellow / Grey Steel / Red November 18 will see the release of the YEEZY BOOST 350 V2 Semi Frozen Yellow / Grey Steel / Red. The YEEZY BOOST 350 V2 Frozen Yellow will unfortunately NOT release in SA YEEZY BOOST 350 V2 Grey / Bold Orange / […]
Adidas Drops New Tubular Range
This season, Tubular challenges the rules and conventions of “high fashion”, disrupting the status quo and starting a dialogue about where, and to whom fashion belongs. The story we tell is one that connects the streets to the catwalk – showing that today, street rules fashion, and not the other way around. This eptember, adidas […]