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Puma and Naturel Drop Second Collabo of the Season

After a successful collab in AW17, PUMA and DC-based graphic artist Naturel are partnering for a fresh new collection this season. Following on from the first drop in Feb, Drop 2 for PUMA x NATUREL continues with the skeleton and x-ray graphic detailing, this time in a neutral palette of whisper white. Hero sneaker styles […]

Vans and A Tribe Called Quest Drop Collaboration

If you’re big fan of the legendary New York crew A Tribe Called Quest you’ll be happy to know that they have collaborated with Vans on a collection of kicks. ATCQ changed the face of hip hop in the early 90’s and ushered in a new conscious era along with the likes of De La […]

Fenty Puma by Rihanna Set to Drop Motorsport Range in SA

PUMA and FENTY Creative Director Rihanna turn up the heat with the introduction of the fourth season of FENTY PUMA by Rihanna – a vibrant, unexpected mashup of high fashion, extreme sports and beachwear. “This collection is a mix between two worlds: motocross and surf,” explains Rihanna, with the introduction of two main apparel drops […]

Nike Drops the Blazing Air Max 270

Nike has been dropping so much heat these days it’s hard to keep up. One of the most-anticipated drops from the Swoosh brand has to be the Air Max 270 which is sort of a remix as it brings together the best of the 180 and 93 in one cool shoe. The shoe was initially […]

Big Sean Launches Debut Collection with Puma

From the streets of Detroit to number one on the charts, Sean Anderson a.k.a Big Sean has built his career on hustle and now he gives his style stamp to his debut SELECT collection with PUMA, for whom he has been an ambassador since March 2017. The first drop of the PUMA x Big Sean […]

Puma Drops the Tsugi Netfit V2

The TSUGI NETFIT v2 is ready for whatever’s next and whatever comes it way. Its progressive design is enhanced with NETFIT, a unique lacing system for cutomisable fit and style. Worn by The Weeknd as part of the PUMA Run The Streets campaign, the all-new TSUGI NETFIT v2 raises the bar in terms of customisation. […]

adidas Originals & Pharrell Introduce the Hu Holi Blank Canvas Collection

For Spring/Summer 2018, adidas Originals and Pharrell Williams take a trip to northern India to honor the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and humanity. Here, festival attendees paint their bodies head-to-toe and fling brightly hued powders in the air, hoping for long-lasting color in their everyday lives. Imagined as a […]

PUMA’S All-New Ignite Limitless SR

The Limitless is back with a sleek next-gen silhouette for 2018: the IGNITE Limitless SR. With street-inspired design and running-approved comfort, the IGNITE Limitless SR is unstoppable and knows no limits – designed for the individual who’s always on the move and whose style is fearless. As worn by The Weeknd, this sneaker features intuitive […]

adidas Originals Launches EQT BASK ADV

EVERYTHING THAT IS ESSENTIAL. NOTHING THAT IS NOT. This season, adidas Originals presents an EQT sneaker release translating the iconic ‘90s line’s distinctive design language into a new high-top basketball context, introducing the EQT BASK ADV silhouette. At the intersection of creativity and a focus on quality, the EQT BASK ADV shoe reflects on its […]

adidas Originals Launches SA adicolor Campaign

adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognisable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate colour for a new generation – never afraid to poke fun at itself. adicolor transcends cultures […]

Puma & FUBU Drop A Suede 50 Pack That’s For All Of Us

You can’t think about 90’s streetwear without thinking about FUBU, the definitive hip- hop brand literally for the people: For Us By Us. Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown started out as four friends in a basement and like PUMA, built a brand #ForAllTime. FUBU was one of the first streetwear […]

adidas Originals Revives adicolor Apparel Franchise in SS18

adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color for a new generation – never afraid to poke fun at itself. Pairing the colours […]